Mark Ritson Joins Speaker Panel At National Radio Conference

Mark Ritson Joins Speaker Panel At National Radio Conference
SHARE
THIS



Commercial Radio Australia (CRA) has announced that marketing professor and award-winning columnist Mark Ritson will feature as a speaker at its upcoming National Radio Conference in Melbourne.

CRA revealed in a statement that the provocative marketing expert will present his unique insight into digital media and radio’s place among the new players to conference attendees.

Currently teaching brand management as an adjunct professor at Melbourne Business School and as a visiting professor at Singapore Management University, Ritson has global experience in brand strategy, positioning, sales and marketing alignment.

For 13 years he served as an in-house professor for luxury group LVMH, working with senior executives from brands including Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy.

Ritson has also written a weekly column on branding in the UK for Marketing Week for over a decade, and is also a columnist for The Australian.

“It’s become the norm to suggest that ‘traditional’ marketing approaches don’t work and the new approach to content/purpose/inbound/digital/storytelling has disrupted everything,” Ritson said.

“I look forward to presenting an alternative view.”

CRA chief executive Joan Warner said Ritson is a global leader in marketing “and we’re thrilled he’s presenting at this year’s conference”.

Meanwhile, well-known talk radio duo Hamish Blake and Andy Lee will headline the event, which will be held at the Melbourne Convention and Exhibition Centre on Friday 7 October, with more than 600 attendees expected from across Australia.

The 28th annual Australian Commercial Radio Awards will follow the conference on Saturday 8 October, also to be held at the Convention and Exhibition Centre.

Please login with linkedin to comment

CRM Director Marketing Myth

Latest News

From [MediaCom] Russia With Love! Meet New Aussie CEO Yaron Farizon
  • Media

From [MediaCom] Russia With Love! Meet New Aussie CEO Yaron Farizon

MediaCom’s recent hunt for a new CEO went global, ultimately delivering the globetrotting Yaron Farizon to its North Sydney headquarters. And Farizon certainly comes with the right pedigree. Born in Kiev in the Ukraine, educated in Israel, he worked for P&G as a business director for eight years through the UK and Eastern Europe before […]

by B&T Magazine

B&T Magazine
ABS And UM Tackle One Of Australia’s Most Complex Media Campaigns: The Census
  • Advertising
  • Marketing

ABS And UM Tackle One Of Australia’s Most Complex Media Campaigns: The Census

The Australian Bureau of Statistics (ABS) and media agency UM have launched one of the most complex media communications assignments in Australia, the 2021 Census. The campaign is designed to support the ABS achieve a 95 per cent participation rate across the country with the roll out across every household and all people aged 18 plus, monitored and […]

Adam Suckling Steps Down As CEO Of Copyright Agency
  • Media

Adam Suckling Steps Down As CEO Of Copyright Agency

Copyright Agency today announced that after six years as CEO, Adam Suckling has decided not to renew his contract for a further three-year term. Mr Suckling will leave the organisation in February next year, ending a very successful period of leadership of the Copyright Agency.

The Australian Bureau Of Statistics Teams With UM To Launch National Census
  • Campaigns

The Australian Bureau Of Statistics Teams With UM To Launch National Census

The Australian Bureau of Statistics (ABS) and media agency UM have launched one of the most complex media communication assignments in Australia, the 2021 Census. The campaign is designed to support the ABS achieve a 95 per cent participation rate across the country with the roll out across every household and all people aged 18 plus, monitored and followed-up by about 20,000 ABS staff. The campaign’s […]

What’s Next For Email Marketing?
  • Media
  • Technology

What’s Next For Email Marketing?

What's next for email marketing, you ask? Let's hope it's not a return to tacky chain emails with bad jokes.

by B&T Magazine

B&T Magazine
Shopper Promotes Within Its NSW Sales Team
  • Media

Shopper Promotes Within Its NSW Sales Team

Shopper has promoted Samantha Barron to Group Sales Manager and Jessica White to Business Manager in Sydney to strengthen agency partnerships and continue providing best-in-market sales support to Shopper’s NSW agency clients.

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications
  • Marketing

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications

To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]