The Man Behind INXS Launches New Sync Business

Murphy Rights Management launches new One Stop Music Licensing and Synchronization business in Australia.

Murphy Rights Management (MRM) is a next generation music publishing and rights management company that has recently launched in Australia. While performing the role of a traditional music publisher, MRM is also securing artist master recording synchronization rights, in order to offer clients in film, television and advertising a single destination to license music content for their media and brand communication.

The brainchild of CM Murphy, the man behind iconic Australian band INXS and one of music’s most talented and successful executives over the past 40 years, whose unbridled passion for the industry continues to generate excitement and results in the ever changing entertainment business landscape.

Since re-establishing his working relationship with INXS five years ago, Murphy via first hand experience has proven that by delivering creative solutions using dynamic music, is what underpins a successful advertising campaign or synchronization.

Murphy’s collaboration with KWP Advertising on their recent “Breathe” campaign, featuring INXS “Never Tear US Apart” has resulted in winning the prestigious Best Sync Award at the International Music + Sound Awards 2014.

By orchestrating the use of INXS original recordings in the recent television mini-series “Never Tear Us Apart”, made the difference in the top rating success of the show, which was reflected in the ARIA charts following the airing of the show with the band making Australian chart history, owning the top 2 spots on the album charts along with an unprecedented 6 albums in the chart.

Murphy and his team are currently collaborating with agencies, film studios and television production companies across the globe like Grey Advertising (Renault), Music Mill (Just Jeans), NBC Television (Law & Order SUV), Disney, Warner Bros (Surviving Jack), Channel 7 (Never Tear US Apart), SBS (Vikings), 9 Network (When Love Comes To town) and HBO to deliver numerous and inventive synchronization opportunities including London Grammar’s haunting rendition of “Devil Inside” for the new series of Game Of Thrones.

According to CM Murphy: “People on the other side of the fence find it can be extraordinarily frustrating when they’re trying to get a sync approved and you have to deal with numerous rights holders including the publisher/s and the master copyrights owner. We decided to put our time, energy and money into helping creative people to manage their rights – the area I find most neglected in the industry.”

“Whether a client is looking for a high profile musical solution like INXS, or need an inspiring new work from our young bands like Lepers & Crooks, or if they require a bespoke musical work, MRM can deliver on all.” Said Murphy.

This will allow for the super-servicing of clients and partners, enhanced speed to market, and greater flexibility and creativity in crafting deals. Its strategies will be tailored to explore opportunities in social media, movies, television, theatre, fashion and gaming, whilst providing the desired content to music supervisors, agencies and brands.

Also announced this week, is that MRM has established a strategic relationship with Universal Music Publishing Group (UMPG) which provides for administration and support by the Global leader in publishing.

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