Make Sure You Don’t Breach Marketing Privacy Rules

Make Sure You Don’t Breach Marketing Privacy Rules
SHARE
THIS



If you breach marketing privacy rules, you could be in big doo doo. Here date warehousing company Teradata explains what marketers need to look out for.

Marketing resource management solutions can help ensure companies remain compliant with consumer privacy regulations.  At least 21 companies have been investigated by the privacy commissioner already this year for failing to explicitly tell people that they have their data and how they intend to use it. Privacy breaches can attract fines of up to $1.7 million.

Simon Bowker, Teradata area director for the asia pacific marketing applications division said, “The privacy and compliance landscape is full of ever-changing regulations that touch on every aspect of the marketing process. This presents an ongoing challenge for organisations to mitigate the risks of privacy breaches whilst delivering engaging campaigns.”

The Australian Privacy Act saw 13 changes last year, including the addition of the Australian Privacy Principles (APP), which outlines how marketers can collect, handle and process personal information. Marketers need to be aware of, and conform to, the Act as the Australian Privacy Commissioner is likely to begin strictly enforcing compliance. Under the changes, businesses can be investigated regardless of whether complaints have been made. Organisations

Bowker said “Organisations can implement marketing resource management systems to mitigate the risks of distributing materials to the market that will open them up to legal scrutiny, additional work and heavy fines.”

Marketers communicate with customers through more channels than ever, making it more difficult to get a clear view of campaign details. This, along with a lack of internal collaboration in large organisations with dispersed marketing teams, often leads to campaign errors and leaves the organisation vulnerable to inspection and fines.

Organisations can improve marketing operations and help prevent distribution errors by using marketing resource management systems to control the approval processes of every campaign. It also helps businesses to produce and communicate consistent and accurate messaging.

Please login with linkedin to comment

customer acquisition Marketing Briefs

Latest News

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media
  • Advertising
  • Media

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media

The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]

by B&T Magazine

B&T Magazine
I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]