Turning Your First Time Customers Into Your Biggest Fans
Nick Hinsley is the VP of Retail at Lexer. Here, he looks…
How To Address The Digital Skills Gap In Marketing
There are four key ways businesses can address the increased digital marketing…
Keep Your Eyes Peeled For This Marketing Tech Trend Next Year
The more opportunities marketers have to connect with consumers, the more they…
Teradata Pulls The Pin On Marketing Tech. What Next?
Teradata says it's an analytics business & not a tech marketing one…
Five Core Requirements For Effective Real-Time Marketing
In today’s competitive and connected marketplace, consumers increasingly expect communications from businesses…
Incumbency Is Basically A Death Sentence: Andy Lark
Whatever comes out of Andy Lark's gob is always crazy, good and…
Why Too Much Data Can Turn The Customer Experience Into A Creepy One
It's a fine line between collecting customer data & freaking the hell…
Stop Bombarding Your Customers! (And Why Brands Need To Learn The Value Shutting-Up!)
If your marketing message is "sell, sell and sell some more" you…
Five Myths Of Individualised Marketing
Teradata has identified five common myths preventing marketers from adopting individualised marketing…
Marketers Need To Leapfrog Competitors To Win Customers
Emerging disruptive forces are changing traditional marketing for the better. Marketers must…
How Marketers Can Control Operational Efficiency
The four ways technology gives marketers control of operational efficiency.
Make Sure You Don’t Breach Marketing Privacy Rules
Marketing resource management solutions can help ensure companies remain compliant with consumer…
Brands Should Run Before They Walk: Teradata GM
Technology should be like the all-you-can-eat buffet at the RSL - dive…
Four Ways Brands Can Up Their Human Personalisation
Data firm, Teradata, says firms that only use tech to engage with…
Six Digital Marketing Trends In 2015: Teradata
The broadcast method is no longer effective. Keep your eyes on these…
90% Of Marketers Say Individualised Marketing Is The Future
Twice as many companies now have strategic data-driven marketing initiatives than in…
