Turning Your First Time Customers Into Your Biggest Fans
Nick Hinsley is the VP of Retail at Lexer. Here, he looks at the challenges of driving a second sale and explains how br...
Nick Hinsley is the VP of Retail at Lexer. Here, he looks at the challenges of driving a second sale and explains how br...
There are four key ways businesses can address the increased digital marketing skills gap, and Teradata marketing manage...
The more opportunities marketers have to connect with consumers, the more they seem to be ignoring marketing messages. T...
Teradata says it's an analytics business & not a tech marketing one & promptly pulls the pin to the tune of $200mill.
In today’s competitive and connected marketplace, consumers increasingly expect communications from businesses to be p...
Whatever comes out of Andy Lark's gob is always crazy, good and maverick. Once again, he's in fine form here.
It's a fine line between collecting customer data & freaking the hell out of people a Sydney conference has been told.
If your marketing message is "sell, sell and sell some more" you might want to tone it down a notch says this expert.
Teradata has identified five common myths preventing marketers from adopting individualised marketing practices.
Emerging disruptive forces are changing traditional marketing for the better. Marketers must adapt to the disruption to ...
The four ways technology gives marketers control of operational efficiency.
Marketing resource management solutions can help ensure companies remain compliant with consumer privacy regulations. A...
Technology should be like the all-you-can-eat buffet at the RSL - dive straight in without fear of the consequences.
Data firm, Teradata, says firms that only use tech to engage with their customers could, in fact, be pissing them off.
The broadcast method is no longer effective. Keep your eyes on these babies.
Twice as many companies now have strategic data-driven marketing initiatives than in 2013, says Teradata's survey.