Independent media agency, Yango’s growing client roster now includes student accommodation provider Scape, health insurer CBHS Health, and e-commerce fashion retailer EVERAU.
Lead image: Nick Murdoch, Yango
Student accommodation provider Scape, health insurer CBHS Health Fund and e-commerce fashion retailer EVERAU, have been added to Yango’s growing stable.
Scape is an award-winning student living specialist, focused on developing thriving learning communities. The business is one of the biggest purpose-built student accommodation owners and operators, home to more than 17,000 residents across 35 buildings in Australia with an additional 10 buildings in development, growing to 22,000 by the end of 2024.
Yango has a deep understanding of Scape’s target market and consumer journey having worked with The University of Sydney for the past seven years. With a cutting-edge blended search approach of SEO and SEM, digital strategy expertise and measurement capabilities, Yango stood out in the pitch process.
Scape general manager of brand and marketing, Rosalind Lill, said: “We were impressed with Yango’s credentials and understanding of the global education recruitment space. The rapid growth for our business and continued brand building means we need a dynamic and evolving partner with energy to match! We knew immediately Yango was a good fit for us.”
For CBHS Health Fund, Yango will bring a performance focus to drive new member acquisition through fresh strategies to complement the organisation’s internal efforts. CBHS is a not-for-profit fund, with over 70 years’ experience delivering high-quality, great value health cover to past and present CommBank Group employees and their families.
EVERAU is an Australian fashion brand proudly founded in Sydney. It is positioned as a premium brand focused on quality, craftsmanship and on-trend designs. Yango’s remit is to raise awareness of the brand and range.
Commenting on the wins, Yango managing partner, Nick Murdoch, said: “These partnerships mark a strong start to the year for Yango.
“Our team continues to work hard for our clients, and we’ve been able to showcase technical ability and media craft while building positive relationships with our clients. We always try to bring everything back to being people-focused, results-driven – it’s our tagline but also our guiding principles.”
