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Reading: MAFS Alum Commits A Bit With New 2Up Account
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B&T > Marketing > MAFS Alum Commits A Bit With New 2Up Account
Marketing

MAFS Alum Commits A Bit With New 2Up Account

Staff Writers
Published on: 24th October 2023 at 1:57 PM
Edited by Staff Writers
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Former Married At First Sight contestant Ella May Ding and her new partner, Guy Palermo, have said ‘I do’ to take their relationship to the next level by agreeing to ‘Commit. A Bit’ with a new 2Up account.

Up, the Australian banking app, is turning up the volume with its national “Commit. A Bit” campaign. Tailored for all those modern love birds still in the ‘should we open a joint bank account?’ guessing game. With 2Up, they’re asking, ‘Why the fuss? Just commit a bit!

“Together, Guy and I can take on the world with 2Up. Like any couple getting serious, we want to start planning a future together and the Up app makes that easy. We get to keep our individual accounts separate but work together on shared expenses and savings,” said Ding.

2Up has reimagined couples banking for a generation — you don’t have to go through all the rigmarole of going into a bank anymore. Now, you can get down on one knee, get out your phone, open your heart, and open a 2Up account at the push of a button. Fancy tag teaming that takeaway food or splitting a Netflix account? Just ‘commit a bit’ with your partner. And even better, when things aren’t too serious, your individual spending stays yours, as do your privacy controls.

2Up provides next-level functionality, including digital cards, ensuring you and your better half can use it as one. Simply add your 2Up card to Apple, Google, or other supported digital wallets and start spending together. Each of you is your own card master, with unique card numbers ready in-app for speedy online spending.

“There are countless young couples sharing expenses. Whether they’re splitting Uber Eats or going 50/50 on rent and groceries, very few of them set up a joint account to do so. We’ve worked hard to understand why and develop something better suited to modern relationships — 2Up is easy to set up and shut down and is designed to work alongside your personal finances, not replace them” said Anson Parker, UP Banking’s Chief Product Officer.

“2Up provides a shared transaction account, personal debit cards that track spending, and multiple shared savers. Getting down on one knee, pulling out your phone and opening a shared account is easy with 2Up—couples banking with no strings attached… and no monthly fees”.

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TAGGED: Married At First Sight
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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