Blind dates can certainly be a gamble, but like many moments in life, being in the right place at the right time can make all the difference.
In the new video content series titled ‘Love is a Roller Coaster’ from Luna Park Sydney, this all too common situation is brought to life through the story of ‘Pam’.
An unlucky-in-love, socially awkward heroine attempting to navigate the tricky waters of love at the iconic harbourside theme park.
The first episode of the new online video series, which launched this week, marks Luna Park Sydney’s first dedicated play into the video content marketing space, following a growing trend of select Australian brands who are embracing the power of video storytelling, and growing audiences through relevant, sharable content.
Luna Park Sydney’s marketing manager, Brendan Biddell said, “The four part series was designed for digital consumption and heavily optimised for mobile audiences.
“Utilising audience insights, which identified the park being used as a dating venue, combined with existing digital trends and social behaviours such as the increased use of online dating apps, and recognising the ‘selfie generation’, resulted in a humerous and relatable video series, which sees Pam (played by Greta Lee-Jackson of Active-wear fame), our heroine, search for love.”
“Brand New Media’s expertise in this area ensured the process was seamless, from concept development, to production, through to the digital amplification strategy. The initial result was a series which has already gathered over 80,000 video views on social and brand channels within the first 3 days of launch.”
The four part series is being strategically amplifed through a range of paid, earned and owned media environments, with targeting strategically implemented to reach digital-first audiences on social media platforms.
And stay tuned for the next installment by following Luna Park Sydney Facebook and Twitter for teaser videos and and weekly episodes.