LSKD Launches Breast Cancer Awareness Campaign With New Doco “We Rise”

Breast cancer is the most commonly diagnosed cancer amongst women in Australia. For the last 3 years, LSKD has been supporting the cause, raising almost $100,000 by donating 5 per cent of sales from their breast cancer range to the National Breast Cancer Foundation.
Following the release of the ‘Don’t Wait’ mental health documentary that touched so many, LSKD has released its second documentary ‘We Rise’ with an aim to raise awareness of breast cancer this October.
All LSKD creative is shot and produced by its own internal marketing team, and features its own staff and athletes, as well as ambassadors of the National Breast Cancer Foundation as talent.
The documentary shares the experiences of Bianca Kennedy, Jarrod and Thomas Berry, and Tarah Hastie after losing a loved one to breast cancer or being diagnosed themselves.
Not understanding the severity or impacts of what she had just been told, 11-year-old Bianca Kennedy had no idea what was coming or what was about to happen.
“I remember Mum sat me down one day and asked if I knew who Delta Goodrem was and if I remembered how she lost all of her hair,” Bianca said.
“She told me that was about to happen to mummy, and that she just was going to be sick for a little while and then everything was going to be ok.”
14 months later Bianca’s mother was just 37 years old when she lost her battle to breast cancer. She showed an incredible amount of strength outliving her diagnosis of 3 weeks to 14 months, but Bianca says it could have been so different if she got checked sooner.
“If my mum had been able to detect this earlier, then who knows what could have happened, and we could have been living a very different life right now and I actually think about that all the time,” Bianca said.
“I think it is so important for women to take it into their own hands to ensure that they are getting checked.”
Still sitting very clear in his mind, Jarrod Berry was only 13 years old when he and his brother Thomas (11 years old) were told they had lost their mother to breast cancer.
“I was at school when my name got called over the PA system,” Thomas said.
“My brother and I jumped in the car with dad, and when we got home, dad burst into tears, and that’s when we knew what had happened.”
“We grew up really quickly after losing mum and became quite accountable for each other and looked after each other through a period when we didn’t have a mother.”
Stressing the importance of getting checked, Thomas says it’s something that doesn’t discriminate on age or health and can affect anyone.
“Potentially if we got this thing that happened to mum early, she might be still here, or she might have been around a bit longer,” Thomas said.
“You only have one body, one mind, so make sure to look after them.”
Tarah Hastie was diagnosed with breast cancer at 27 years old, and as far as she knew, most women diagnosed were in their forties, fifty’s or older.
“I never expected to get breast cancer, so to have my results come back and be told I had breast cancer was definitely a shock and changed the course of my life,” Hastie said.
“The biggest impact for me was whether I’d see my son grow up and if he would remember me only being only 18 months old at the time,
“It was really hard to think about the fact that I would potentially not get to see my son grow up, and he might not remember me.”
Winning her battle with breast cancer, Hastie is now 12 years in remission and loves that she is able to give hope to others that they can defy the odds and win their battle too.
“I wish that I’d known that breast cancer can happen to anyone who has breast tissue, that it can happen to you in your twenties, that it can happen to men, and that I had someone that I could have looked to, to give me hope,” Hastie said.
“I love that I can talk to anyone about my experience and be connected with them on something that is a really terrible thing, and that they can look at me and know that their future is bright.”
LSKD, visual production lead, Elliott Sauvage, said: “It was such a humbling experience having the opportunity to tell the stories of these four individuals of their experiences with breast cancer. As a team this cause is quite close to our hearts, so this year, we wanted to dig a little deeper and share more of the effect that breast cancer has on so many different people. Sharing how different these stories are shows that no two stories are the same; and how this disease simply does not discriminate.
“If you take away only one thing from this video, make sure it’s to understand your body and know when something is not right. Check yourself, see a doctor, and be aware of changes. As Bianca said in the documentary; ‘It’d be so much better to know about it than it be too late… and then it be too late.'”
LSKD, head of content, Matt Kirby, said: “As a brand it’s our mission to inspire you to be 1 per cent better every day. Our goal with this project is to create awareness around the effects of Breast Cancer and how important it is to check yourself regularly. It’s the small things we do everyday that create big change, so please like, share and comment to help spread the word.”
Please login with linkedin to comment
Latest News

Air New Zealand & Bastion Shine Save Christmas With Their Latest Campaign
When it comes to New Zealanders, are they really just glorified Tasmanians who are much better at sport?

Google To Pay $111m To News Publishers In Canada
Google lumped with latest $100 million-plus fine. Which, when it's all said & done, is like 50 cents to the rest of us.

Thursday TV Ratings: The Chase Takes The Crown For Entertainment
Much like navigating the single-malt whiskey menu at Rockpool, Thursday night TV proves a tricky one for network bosses.

Before Adland: Luke Spano’s High-Stakes Switch
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.

New Study Busts Aussie Advertisers Over False “Clean, Green & Sustainable” Claims
Aussie adland in strife over some of its 'green' claims. By that we mean environmental claims, NOT fibrous vegetables.

Network 10’s Rod Prosser On TV Ratings: “One Measurement System Is Better For The Industry”
The only thing B&T would love more than a chat with Rod Prosser would be a game of squash. Yes, he's a 'yellow dot' man.

It’s Friday Quiz Time Again!
Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

Innocent Bystander Wines Challenge The Boring With New Campaign
As the Latins famously say "in vino veritas" or "in wine, there is truth". And, truthfully speaking, B&T hated this ad.

Apple Enlists Taika Waititi For Gorgeous (& Not Christmas) New Work!
Think the month leading into Christmas is all Curtis Stone's Christmas prawns? It's Apple to the rescue today, readers.

Clean Up Australia Unveils Brand Refresh Via uberbrand
Do you have "litterbug" on either your resume or LinkedIn profile? Change your trashy ways immediately on this news.

Musk: Advertisers “Go Fuck Yourselves”
B&T warns this article contains language readers may find offensive. And by that we don't mean Elon Musk.

Triple M Puts The Gold Back In The Gold Coast
The Gold Coast is Australia's "glitter strip". That is if you think bogans, bikies & personal trainers are "glitter".

SenateSHJ Launches New Trans-Tasman Practices
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

Nova Shakes Off Swift Mania With Dedicated Station
Want to make yourself the most despised person in the office? Read on with the launch of Taylor Swift radio.

QMS CEO John O’Neill On His Plans To Get OOH Spend Up To 20% (Watchout TV!)
B&T's chatting with outdoor supremo, QMS' John O’Neill. Eerily the outdoors never got mentioned in any small talk.

AANA’s New Code Means Stricter Rules Apply To Advertising To Children
There are now stricter ad rules applying to kids. Yet, nothing a bottle of Fanta & a box of Froot Loops can't fix.

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

“Cut The Crap!” Piers Morgan Sensationally Outs “Royal Racists” On His TV Show
The corgis, anyone in the Palace with a funny hat & even Camilla off the hook, as Piers delivers royal racist dirt.

Wednesday TV Ratings: 365,000 Sign Up To Watch The Last EVER Hot Seat on Nine
Mrs McGuire reportedly unhappy about Eddie loafing about the house after Nine cans Hot Seat.

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

It’s The Best Of The Best – Directors Of First Impressions, Presented By Finecast, Part Of GroupM Nexus
They're the ones with the best hair and the whitest teeth! Yes, it's adland's top 10 directors of first impressions.

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

PubMatic Nabs Luke Smith From Seven West Media
Seven's Luke Smith quits for PubMatic. However, he's still in line for one of James Warburton's annual Christmas hams.

Slew Of New Hires At Snap Inc.
Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Michael McLacren Confirmed As Deb Knight Replacement For 2GB Afternoons
Think AM radio has a bit of an angry boys' club feel? It's not improving things with this news.

Reddit Gets Playful Brand Refresh
This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

World Square Counts Down To Christmas With Sydney’s Biggest Advent Calendar
Hopefully this news will get you in the Christmas spirit. Either that or go and stand in Westfields for nine hours.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

B&T’s Search For Australia’s Greatest Ad Part 5!
B&T's vote for Australia's greatest-ever ad is much like the recent referendum sans the mudslinging and Kamahl.

Ignite the Thrill: National Drag Racing Championship Unleashes Media Campaign Via Murmur Group
If there's one sport in the world that's thumbing its nose at global emissions, it's probably drag racing.

Rethink Ink: Is It About Time You Reconsidered Print?
Print's not merely an excellent vehicle for brands, it's also perfect for getting the barbecue alight for the sausages.

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]

Cannes In Cairns Media Accreditation Open Now!
Work in media? Want to cover next year's Cannes In Cairns? There'll be no free piña coladas without this form.

In-House Agency Council Research Report: 78% Of Marketers Now Work With An In-House Agency
In-housing is definitely an industry hot button topic. Admittedly still a long way behind office affairs.

OMA Announces Winners Of The Q3 Creative Collection Competition
Who doesn't love the out of home medium? Apart from the very real chance of being shat on by a bird.