B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: LoopMe Declares The Banner Ad Not Dead Yet As It Turns 30
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > LoopMe Declares The Banner Ad Not Dead Yet As It Turns 30
Technology

LoopMe Declares The Banner Ad Not Dead Yet As It Turns 30

Staff Writers
Published on: 25th October 2024 at 10:03 AM
Staff Writers
Share
2 Min Read
Generated by Adobe Firefly.
SHARE

New data from LoopMe has revealed that 18 per cent of Australian consumers make a purchase from an ad on a webpage every few months, with nine per cent buying this way weekly or monthly.

Nearly a fifth of Millennials (ages 35 – 44) will buy from online ads each week. The research was conducted in October 2024 to mark the 30th anniversary of the first online ad, which debuted on Wired magazine’s website HotWired on 27 October 1994.

That first banner ad – an ad that sits at the top of a webpage – was the start of a revolution in online advertising, leading to a range of formats being utilised by brands aiming to engage with potential customers.

While 54 per cent of Australian consumers today don’t notice the actual placement of where an ad sits on the webpage, ads embedded in the content draw 17 per cent of attention, bottom-of-the-page ads are noticed by seven per cent, and the banner ad at the top of the page by six per cent.

When the first online advertising campaigns appeared, most interactions on the web would have been via a desktop computer. Now mobile accounts for over 60 per cent of traffic and LoopMe’s data reflects the popularity of this device, with 14 per cent of consumers interacting more with ads on mobile, compared to only seven per cent interacting more on desktop or laptop.

With publishers increasingly looking to digital advertising to fund their publications and journalism, 23 per cent of respondents are happy to see non-intrusive ads if they keep online journalism free; 12 per cent would rather see ads than pay to read content.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: LoopMe
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?