Hans Oliving, Australia’s only range of deli meats produced with olive oil, has announced today it has partnered with tennis legend Lleyton Hewitt and his actress wife Bec Hewitt, to encourage families to make the switch to a healthier alternative than traditional deli meats.
Inspired by the Mediterranean diet, the extensive range of Hans Oliving deli meats are produced using Greek olive oil and less animal fat. In addition to offering less saturated fat than comparable products, the olive oil enhances the product’s delicious taste.
According to company spokesperson Mirabel Rosar, Hans Oliving’s products reflect Australia’s changing priorities and a shift towards healthier choices without sacrificing taste, a brand philosophy which led the company to Lleyton and Bec.
Rosar said, “The launch of Hans Oliving is a real milestone for our company and an exciting addition to our product range. We’re focusing on providing Aussies with a wide choice of premium products and healthier options, and we’re thrilled to have the Hewitts on board with us.”
As sporting icon Lleyton bids farewell to international tennis at the Australian Open which starts this week, he is looking forward to starting a new chapter of his life and spending quality time with his family.
Bec, a busy mum of three, has also developed a range of recipes and tips covering everything from cooking to family entertaining, to staying active and beauty advice which will be available on the website.
Lleyton said, “Bec and I want to get the most out of the next phase of our lives, and adopting a Mediterranean lifestyle is going to be a key part of keeping us all healthy and happy. It’s not just a way of cooking, it’s about spending time with friends and family and keeping active.
“I’m looking forward to having fun in the kitchen with Bec and the kids now I’m hanging up my racquet and making some delicious Mediterranean inspired meals with the Hans Oliving range.”
The Hans Oliving range includes great tasting products including family favourites Pizza Salami, Peperilli Salami, Hungarian Salami, Traditional Ham, Gypsy Ham, Naturally Smoked Ham, Rindless Pan Sized Bacon, Strassburg, Polish, Chorizo, Kransky, Cheese Kransky, Kabana and Twiggy Sticks.
Aussie consumers will be able to purchase these delicious products thanks to a co-branding agreement between Hans Continental Smallgoods and Creta Farms, based on the Greek island of Crete. The family owned company is the largest meat product producer in Greece and revolutionised the deli meats market with its olive oil produced range since 2001. Hans Oliving is produced in Australia with Creta Farms’ signature olive oil and premium quality lean meat.
The Mediterranean diet has long been recognised as an ideal nutritional model associated with long life, low incidence of various chronic diseases and better health and well-being. Referred to as ‘liquid gold’ by Greek philosopher Homer and recognised by global health authorities, olive oil is the cornerstone of this diet and an essential component of the world’s longest living cultures.
The range is now available to purchase across Australia in selected Coles, Woolworths and IGA stores.
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]