beverage company, Lion has announced the appointment of Aussie digital agency, Affinity as their new strategic digital partner for its Australian portfolio.
Lion connections director Ed Stening said the new partnership with Affinity aimed to bolster Lion’s connections model to drive effective engagement with consumers.
“This appointment marks a significant investment in new MarTech communications for Lion, and Affinity has an impressive track record for generating consumer engagement through data-driven strategy,” said Stening.
“Our recent work together on various MarTech initiatives has demonstrated they’ll help Lion deliver a deeper connection with the millions of Australians that already enjoy our portfolio of brands.
“At a time when the beverage industry is going through some incredible shifts and opportunities, the combined strengths of Thinkerbell, UM and Affinity will drive Lion’s ambition to build enduring connections with consumers.”
Affinity founder and CEO Luke Brown commented, “Lion is a company that recognises the value of using data to create meaningful experiences that deliver short and long-term commercial benefits.
“We’re looking forward to collaborating with Lion and their partners to deliver a holistic approach to digital engagement with meaningful outcomes across the portfolio.”
Lion currently works with media agency UM and creative agency Thinkerbell to deliver creative ideas across the brand portfolio.
Affinity will start working with Lion in their newly expanded capacity from 1 June 2022.
