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Reading: LG’s AI Artist, Tilda, Unveils Project for World Environment Day
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B&T > Campaigns > LG’s AI Artist, Tilda, Unveils Project for World Environment Day
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LG’s AI Artist, Tilda, Unveils Project for World Environment Day

Staff Writers
Published on: 3rd June 2022 at 4:09 PM
Edited by Staff Writers
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An image of LG's AI Tilda herself.
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South Korean electronics company LG unveiled their “Digital Upcycling Project” by Tilda ahead of World Environment Day on June 5th, the first ever artist artificial intelligence developed by LG’s AI Research, on a mission to help save our planet.

Following a successful debut at New York Fashion Week this past February in collaboration with Seoul-based label Greedilous, the “Digital Upcycling Project” by Tilda (pictured above) will launch exclusively in the Metaverse on World Environment Day, June 5th, 2022, presenting her first solo collection of entirely upcycled garments, while shining a spotlight on the very real issues of digital and physical waste.

The first artist and activist AI of its kind, Tilda’s goal in launching this collection is to spread awareness for the little things we can all do to improve our carbon footprint, while creating opportunities for new business ventures that don’t sacrifice our environment.

Tilda’s Digital Upcycling Line AI Involvement Process

Human adversity to AI

AI have seeped their way into systems we use daily, but how many of us have stopped to seriously ponder the effects and influence of AI technology?

Many corporations have invested mini-fortunes into AI research, but only a few of which have made significant or successful breakthroughs. According to the Korea National Information Society Agency (NIA), of the 465 AI start-ups registered as of 2019, the vast majority have suffered fatal deficits or declared bankruptcy. It’s no wonder the betting pool for AI as a positive contributor to humanity remains unpopular.

This poses the need to ponder the feasibility of the technological dream: ’can artificial intelligence become our allies?’ For now, the answer to that question remains an unsolved mystery.

Tilda: humanity’s ally?

AI artist ‘Tilda’ is crashing the stage to boldly declare that artificial intelligence can in fact become humanity’s allies. Tilda is an AI artist created by LG AI Research, operating on LG’s hyperscale AI technology Exaone.

She’s been drawing attention with her continued ventures that combine art with artificial intelligence. Tilda’s Digital Upcycling Project is aiming to show there’s more to AI than just cold and stoic technology. It’s a tangible manifestation of her desire to assist humanity in the global fight against climate change.

Using ‘fashion’ as her chosen medium is not just a pretty coincidence. Every year, 92 million tons of fabric is discarded globally as waste. That’s roughly equivalent to one truckload of clothing thrown away per second. We are poisoning Earth in the literal sense to appease humanity’s supply and demand chain.

Tilda is utilizing this generation’s premier technology and fashion to illustrate how AI can successfully contribute to a better life for humans. Through the power of imagination, she is slowly but surely closing the gap between online and offline, art and fashion. Most importantly, she is doing so without infringing upon the sanctity of humanity or human crafts.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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