Lexus has revealed footage of an actual hoverboard in action during a demonstration at a specially constructed skate park in Barcelona.
Back in June the brand teased us with a video of the hoverboard, however it had many sceptical as to whether the futuristic mode of transport was actually real.
The Lexus Hoverboard operates using magnetic levitation to achieve amazing frictionless movement. The board uses liquid nitrogen cooled superconductors and permanent magnets.
The hoverpark was constructed using around 200 metres of magnetic track set beneath the surface of an area similar to a conventional skate park.
Pro-skateboard star Ross McGouran- who normally skates for Vans, Element, Perus and SkatePharmacy—tested out the skateboard. He said: “I’ve spent 20 years skateboarding, but without friction it feels like I’ve had to learn a whole new skill, particularly in the stance and balance you need to ride the hoverboard.”
“At Lexus, we constantly challenge ourselves and our partners to push the boundaries of what is possible,” said Mark Templin, executive vice president, Lexus International said in a press release.
“That determination, combined with our passion and expertise for design and innovation, is what led us to take on the Hoverboard project. It’s the perfect example of the amazing things that can be achieved when you combine technology, design and imagination.”
Unfortunately your Back To The Future fantasies will be crushed as this is just a marketing stunt, Lexus has no intention of producing these hoverboards commercially.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]