Lexus Launches Advanced 28-site Web Platform With IE Digital
Luxury carmaker Lexus has launched an advanced 28-site Sitecore platform in partnership with technology consultancy IE Digital.
The project, which began 12 months ago, had the following objectives: share the luxury lifestyle story of a Lexus owner, build and price a Lexus efficiently online and interact with the appropriate dealer near a buyer’s location.
In order to achieve this, IE Digital was engaged to partner with Lexus Australia on the journey of uplifting and creating a customer-first, industry-leading technical platform.
Across Sydney and Melbourne, and using IE’s advanced agile practices, the combined Lexus and IE team delivered a now fully-responsive site that allows users to surface content on any device – optimised to resolution – and includes a beautiful design that seamlessly allows the buyer to book a test drive.
Since launch, the mobile session times have increased by 49 per cent and the number of unique users to the site has increased by 5 per cent.
The ‘build and price’ section of the site enables the buyer to choose from more than 700 variables, engine variants, enhancement packs, and paint and trim, in real time.
This section has seen the most noticeable increase in traffic since launch, with usage growing 61 per cent from the previous month and more than 7,000 users building and pricing a new Lexus.
Sitecore, the selected platform for the entire business, is now the consolidated platform for Lexus.com.au. Through the enterprise-level functions available, every dealer now has their own site which mimics the core Lexus site.
Each dealer can create unique content, personalise the experience based on location and live chat with buyers while they are on site.
Adrian Weimers, corporate manager of brand and strategy at Lexus Australia, said: “Our customers will engage in a mobile-driven experience that exceeds expectations following the launch of the new Lexus.com.au on Sitecore.
“Given our commitment to creating amazing experiences for our customers, which is shared with IE, the launch is a significant achievement and cause for celebration for both teams. Lexus’ bold vision for the future will be enriched by this new site and with that brings exciting possibilities for ongoing innovation.”
Ettienne Gous, head of development at IE Digital, added: “It’s been an honour to work with the iconic luxury brand Lexus. The organisation’s values resonate with IE’s customer focus and agile approach to software delivery.
“This project has been an outstanding collaborative effort. As a car enthusiast, I loved every moment and I’m excited for the car line-up to come. A website platform is never done, so I’m looking forward to the next iteration.”
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