Lewis’s Report Reveals Gen Z Prioritise Company Values

Lewis’s Report Reveals Gen Z Prioritise Company Values
Brianna Street
By Brianna Street
SHARE
THIS



Global marketing agency Lewis has released findings from it’s new global research on Gen Z and the future of the workplace.

Conducted in support of the global HeForShe movement, the report reveals the importance of values and diversity programs in the workplace, with gender and race being the top priority.

CEO of Lewis, Chris Lewis said: “The next generation are quickly moving into the workforce, and they want to be heard,

“It’s clear that Gen Z prioritises values above all else – companies that don’t understand or reflect that will find themselves struggling to attract and retain the best talent.”

The report found that only 19 per cent of Gen Z globally would work for a company that does not share their values.

The report also found that when evaluating an employment opportunity, company values is the second most important factor – but personal growth opportunities hold the top spot.

Gender and race were identified as the top qualities of diversity by Gen Z in the report,  emphasising the need and expectation for appropriate programs and commitment within companies.

The report found:

  • Company values: 67 per cent believe company values are more important than the CEO/leader (vs 61 per cent in Australia)
  • DEI programs: 41 per cent would work for a company that is not gender or racially diverse but only if it had a strong diversity, equity, and inclusion program (vs 37 per cent in Australia)
  • Opportunities: 46 per cent  said that if two candidates had the same qualifications, they would be in favour of the candidate that results in greater diversity in the company (vs 38 per cent in Australia)

The survey also revealed the leadership expectations Gen Z hold:

  • DEI leadership: Gen Z expect HR (35 per cent ) and Senior Management (29 per cent) to lead DEI efforts within companies
    • In Australia, the expectation on leading DEI efforts fall on HR (30 per cent), followed by Senior Management (23 per cent)
  • Key qualities: 37 per cent think ‘innovative’ is the most important quality in a CEO. Determination (35 per cent) and empathy (33 per cent) were the second and third most important qualities
    • In Australia, the most important qualities in a CEO are fairness (41 per cent), followed by determination (37 per cent)  and empathy (31 per cent)
  • Social impact: 41 per cent believe CEOs should be judged by their commitment to solving social issues
    • 41 per cent of respondents in Australia believe CEOs should be judged by their ability to innovate and be an industry leader, followed by fairness (38 per cent) and financial performance (29 per cent)

Global head of HeforShe, Edward Wageni, said: “This research shows how important DEI programs and positive social impact are to the next generation.

“It’s clear that the onus is on today’s leaders to make clear commitments about how they will progress these important topics. By ignoring societal issues, they will fail to connect with almost an entire generation.”

Please login with linkedin to comment

Chris Lewis Edward Wageni HeforShe lewis marketing agency Report

Latest News

Howzat! The Zoo Republic And Sanitarium Bowl Launch AR Weet-Bix Prize-Bowl Promo
  • Advertising
  • Marketing

Howzat! The Zoo Republic And Sanitarium Bowl Launch AR Weet-Bix Prize-Bowl Promo

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.

A drag performance lights up the stage, Sydney.<BR /><BR /> For media use only in Australian markets to promote NSW.
  • Campaigns

Destination NSW Launches Spectacular “Feel New” Campaign Via Leo Burnett & Havas Media

Destination NSW has launched a new campaign over the weekend to promote the state’s natural and cultural experiences. Featuring 60-second, 30-second and 15-second TV spots, digital media, including video on demand and subscription TV, media partnerships, public relations and trade activity, the ‘Feel New’ campaign made its debut on Sunday. A series of seven films […]

Independent Agency Indago Digital Adds Four New Clients
  • Marketing
  • Technology

Independent Agency Indago Digital Adds Four New Clients

Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]

DDB Honours Legacy Of First Copy Chief Phyllis Robinson On Her 100th Birthday
  • Marketing

DDB Honours Legacy Of First Copy Chief Phyllis Robinson On Her 100th Birthday

Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]

Make A Wish Foundation Names Mindshare New Zealand As Media Partner
  • Media

Make A Wish Foundation Names Mindshare New Zealand As Media Partner

Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]

The Australian Marks 10 Years Digital Subscription Milestone
  • Media

The Australian Marks 10 Years Digital Subscription Milestone

The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]

PodSpot Studios Expand To Sydney & Gold Coast
  • Media

PodSpot Studios Expand To Sydney & Gold Coast

PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]