Jeans giant Levi’s has unveiled a new global campaign that embraces the planet’s different cultures through dance.
The ad was created by the San Franciscan agency FCB West but sadly doesn’t contain any nods to Australia. Check the funky spot, set to a track called “Makeba” by French artist Jain, below:
https://www.youtube.com/watch?v=ZgcgFP9nGqY
Despite the message of universality and that we’re all one people (and we all wear Levi’s) the ad thankfully avoids the worthiness and cringe of Kendall Jenner’s disastrous Pepsi TVC from early April that got labelled the “worst ad ever”.
At the conclusion of the Levi’s spot, the words “men, women, young, old, gay, straight,” rapidly appear on the screen, followed by, “Let’s live how we dance.”
Levi’s has also apparently donated $US1 million to “organisations that protect the civil liberties of highly vulnerable communities across the United States and abroad” as part of the campaign.
