Leos Sydney Wins Red Rooster & Oporto Creative

Leos Sydney Wins Red Rooster & Oporto Creative
SHARE
THIS



Leo Burnett Sydney has been appointed creative agency of record for Craveable Brands, the largest Australian-owned quick service restaurant (QSR) operator.

Craveable Brands operates over 560 restaurants across three brands: Red Rooster, Oporto and Chicken Treat. It is the only QSR restaurant group in Australia specialising in roast and flame grilled chicken.

The agency’s appointment follows a competitive pitch, with a remit that includes strategic, creative, design and digital work across Red Rooster and Oporto.

Melinda Geertz, CEO, Leo Burnett Australia, said: “We’re delighted to be partnering with Craveable Brands. The client really impressed us with their openness, growth ambitions, challenger mindset and appetite for creativity. We see so much opportunity with these brands.”

Nick Keenan, CEO, Red Rooster, said: “Leo Burnett consistently stood out during the pitch process. They demonstrated an excellent grasp of our business and brand challenges and opportunities, and their creativity and proven track record were obvious strengths. We are excited to see the impact they’ll have on our brands and business.”

Bronwyn Powell, head of marketing, Oporto, said: “It’s an exciting time for Oporto with high growth expectations. Leo Burnett brings the energy, intelligence and talent that we need to drive our brand and customer engagement. They’re a great fit for us.”

Please login with linkedin to comment

Chicken Treat Craveable Brands Leo Burnett Sydney oporto Red Rooster

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine