Initiative Melbourne has announced the appointment of Leon Sammartino (pictured above) to the newly-created position of head of communications design.
Sammartino joins Initiative from Dentsu Mitchell, where he was group client service director. He is a 17-year veteran of the Melbourne media market with extensive experience across the automotive, finance, FMCG and retail sectors.
Sammartino has recently led account management and strategy development on major accounts including Renault Australia, Home Hardware and Dr Oetker.
Sammartino’s key roles for Initiative Melbourne will be to help lead the connectivity between people and brands across the full communications ecosystem, thought leadership and new tools for channel planning, as well as developing up-to-date training for agency executives in channel planning fundamentals and their evolution.
He will also be a member of Initiative Melbourne management team.
Initiative Melbourne managing director Shaun Briggs said Sammartino’s skills were an ideal fit for the agency’s future.
“Leon is an evidence-based planner with a belief that solutions are born out of a deep understanding of the audience, the market and culture in which the brand operates,” he said.
Commenting on his new role, Sammartino said he was very attracted to Initiative’s focus on cultural planning and was looking forward to working with the agency’s Melbourne clients, including Specsavers, Officeworks, JB Hi-Fi and Bunnings.
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]