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Reading: Leon Sammartino Takes Comms Design Lead At Initiative Melbourne
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B&T > Advertising > Leon Sammartino Takes Comms Design Lead At Initiative Melbourne
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Leon Sammartino Takes Comms Design Lead At Initiative Melbourne

Richard McGowan
Published on: 27th July 2017 at 11:27 AM
Richard McGowan
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Initiative Melbourne has announced the appointment of Leon Sammartino (pictured above) to the newly-created position of head of communications design.

Sammartino joins Initiative from Dentsu Mitchell, where he was group client service director. He is a 17-year veteran of the Melbourne media market with extensive experience across the automotive, finance, FMCG and retail sectors.

Sammartino has recently led account management and strategy development on major accounts including Renault Australia, Home Hardware and Dr Oetker.

Sammartino’s key roles for Initiative Melbourne will be to help lead the connectivity between people and brands across the full communications ecosystem, thought leadership and new tools for channel planning, as well as developing up-to-date training for agency executives in channel planning fundamentals and their evolution.

He will also be a member of Initiative Melbourne management team.

Initiative Melbourne managing director Shaun Briggs said Sammartino’s skills were an ideal fit for the agency’s future.

“Leon is an evidence-based planner with a belief that solutions are born out of a deep understanding of the audience, the market and culture in which the brand operates,” he said.

Commenting on his new role, Sammartino said he was very attracted to Initiative’s focus on cultural planning and was looking forward to working with the agency’s Melbourne clients, including Specsavers, Officeworks, JB Hi-Fi and Bunnings.

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By Richard McGowan
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Corporate communications roles at the European, Asia Pacific and Global levels. Extensive consulting to international and national companies. Effective and relevant communications targeted towards defined audiences. PR mentoring for executives and staff of companies who do not maintain a full-time PR resource. This applies to small and start-up business operating on tight budgets. Specialties: Media relations and international communications across all channels, mentoring for communications functions, based in Sydney.

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