Leon Sammartino Takes Comms Design Lead At Initiative Melbourne

Leon Sammartino Takes Comms Design Lead At Initiative Melbourne
SHARE
THIS



Initiative Melbourne has announced the appointment of Leon Sammartino (pictured above) to the newly-created position of head of communications design.

Sammartino joins Initiative from Dentsu Mitchell, where he was group client service director. He is a 17-year veteran of the Melbourne media market with extensive experience across the automotive, finance, FMCG and retail sectors.

Sammartino has recently led account management and strategy development on major accounts including Renault Australia, Home Hardware and Dr Oetker.

Sammartino’s key roles for Initiative Melbourne will be to help lead the connectivity between people and brands across the full communications ecosystem, thought leadership and new tools for channel planning, as well as developing up-to-date training for agency executives in channel planning fundamentals and their evolution.

He will also be a member of Initiative Melbourne management team.

Initiative Melbourne managing director Shaun Briggs said Sammartino’s skills were an ideal fit for the agency’s future.

“Leon is an evidence-based planner with a belief that solutions are born out of a deep understanding of the audience, the market and culture in which the brand operates,” he said.

Commenting on his new role, Sammartino said he was very attracted to Initiative’s focus on cultural planning and was looking forward to working with the agency’s Melbourne clients, including Specsavers, Officeworks, JB Hi-Fi and Bunnings.

Please login with linkedin to comment

ChildWise christian kurz Leon Sammartino

Latest News

Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty
  • Opinion

Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty

In this opinion piece, Patrick Sim, senior vice president for the APAC and MEA regions at Epsilon (pictured above), talks about ways companies can go about building lasting relationships with their clients. If there’s one thing that companies have learnt from the pandemic is the importance of keeping customers happy and having them continuously come […]

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe
  • Marketing

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe

Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]