Spark Foundry has announced the appointment of Linda Fagerlund as its new national head of strategy.

In the role, Fagerlund (pictured above, right) will be responsible for leading Spark Foundry’s client strategy team across Australia.

Fagerlund joins Spark Foundry from Leo Burnett Sydney, where she led the connections strategy team, aligning digital, social, media and PR thinking more closely with the creative process.

Prior to that, Fagerlund was at News Corp, leading strategic partnerships and solutions for its customer solutions studio for major agencies and brands.

Fagerlund was also a finalist at the 2016 B&T Women in Media Awards.

Spark Foundry CEO Australia Sue Squillace (pictured above, middle) said: “We are thrilled that Linda has joined as our national head of strategy.

“Her strategic experience in media agencies, creative agencies and with media owners sets us up perfectly to accelerate our clients’ business and our business in our evolving agency model that is purpose-built for our clients.”

Commenting on her new role, Fagerlund said: “I’m excited to join Sue and the national Spark team as we continue to cement the new brand locally and build client partnerships that extend beyond a traditional media agency into connected experiences using analytics, technology, innovation, PR, content, commerce, and more.”

Fagerlund’s appointment is effective immediately.