Leo Burnett Melbourne Launches Surf Fin That Stops Sharks Being Killed

Leo Burnett Melbourne Launches Surf Fin That Stops Sharks Being Killed
SHARE
THIS



Leo Burnett Melbourne has partnered with Glide Fins to launch FIN FOR A FIN, a social enterprise producing specially-marked surf fins that alert authorities to a surfer’s wishes for a shark not to be killed, in retaliation to an attack.

Fronted by ambassador Mike Coots, a Hawaiian surfer and shark attack survivor, FIN FOR A FIN aims to put an end to the eye-for-an-eye mentality.

Profits from the high-performance fins will go toward protecting both sharks and surfers by funding shark alert network Dorsal and shark education and research charity Tag For Life.

FIN FOR A FIN is also developing a global registry that records the surfer’s wishes, letting next of kin and authorities know they want the shark protected.

Alex Metson, senior creative at Leo Burnett Melbourne, said: “Some of us here are surfers, some aren’t. But we all believe in the protection of the ocean, and that every person has the right to have his or her voice heard in the event of tragedy.

“There will be people that don’t agree with us, but judging by the response so far, there’s a large, passionate group of surfers who do.”

FIN FOR A FIN has received support from Aussie shark attack survivor and advocate Paul de Gelder, pro surfer Claire Bevilacqua, as well as other surfers and conservationists across the globe.

With PR managed by InsideOutPR, FIN FOR A FIN has featured on Channel Ten’s The Project, the ABC, national newspapers and international surf magazines such as The Inertia.

Please login with linkedin to comment

FIN FOR A FIN Glide Fins Mail Chimp Mike Coots

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]