Only a few days left until the illustrious movie adaption of erotic romance novel Fifty Shades of Grey hits Aussie screens on February 12.
It’s no surprise that a number of sex toy brands are getting in on the action and hype around the movie, however colourful toy brick brand Lego has also jumped at the chance to make a splash around the internet.
The Fifty Shades of Grey trailer has been recreated completely out of Lego. With drawn on cheekbones and abs, this is well worth the two minutes and 14 seconds.
Lego is no stranger having its bricks used to recreate popular or trending issues.
British animation studio A+C Studios was behind the recent Brick Bowl, a Lego-filled clip of some of the popular halftime ads of the Super Bowl.
And when Breaking Bad was all anyone could talk about, a designer took it to the next level and created a Lego parody of a Breaking Bad video game.
It’s not always positive and lighthearted though. Greenpeace took aim at Lego in 2014 to pressure the brand to end its partnership with oil company Shell.
Releasing a number of videos and activations such as the ones below, the environmental organization eventually reached its goal with Lego announcing it would not continue to partner with Shell in October last year.
“We want to clarify that as things currently stand we will not renew the co-promotion contract with Shell when the present contract ends,” Lego’s CEO Jørgen Vig Knudstorp, said at the time.
The long-term co-promotion contract we entered with Shell in 2011 delivers on the objective of bringing Lego bricks into the hands of many children, and we will honour it – as we would with any contract we enter.”
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]