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Reading: London Underground “Sugar Daddy” Campaign Labelled Chauvinistic
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B&T > Advertising > London Underground “Sugar Daddy” Campaign Labelled Chauvinistic
Advertising

London Underground “Sugar Daddy” Campaign Labelled Chauvinistic

Staff Writers
Published on: 29th March 2017 at 10:28 AM
Staff Writers
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What is it with campaigns on the London Underground and causing a stir?

The latest is a poster campaign for up-market realtor Marsh & Parsons and plays on the idea of people as if they were houses (see more of the campaign at the end of this article). Clever enough, however, the ad below has generated a bit of a social media shitstorm.

The ad features an older gent and his much younger “girlfriend” in what is clearly a sugar daddy scenario. The accompanying caption reads: “A charming period property with a modern extension.”

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Some Londoners loved it, declaring it clever, while a lot more were quick to jump on the sexist bandwagon.

Screen Shot 2017-03-29 at 10.22.22 am

Again, the spot is a series comparing people to houses and includes these clever iterations. Marsh & Parsons has a history of playing the funny card and have reported its campaigns are created by both males and females from its agency.

Screen Shot 2017-03-29 at 10.24.59 am

Screen Shot 2017-03-29 at 10.25.10 am

Screen Shot 2017-03-29 at 10.25.22 am

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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