As part of a concerted push to drive design thinking and impactful brand creative throughout the organisation, Brand consulting and design agency Landor Sydney has brought Tom Carey (pictured above in pink shirt) and Matty Johnson (pictured above in black t-shirt) into the fold as creative directors.
Carey is an award-winning designer with a range of experience in a number of brand agencies.
He has worked with iconic brands including Telstra, BBC, Universal Music, and was a key part of the team that won three Cannes Lions for the rebrand of the Sydney Opera House.
Working in noted agencies across UK, Singapore and Australia, Johnson has developed disruptive and effective designs for clients such as Diageo, Unilever and Beam Suntory, resulting in over 30 industry awards including a First Place from The Dieline, Gold from Graphis and a Pinnacle from AGDA.
Carey and Johnson will lead Landor’s brand and consumer teams respectively under the guidance of executive creative director Giles Day (pictured above, front row, third from the left).
“I’m delighted to have tricked first Tom, then Matty into joining the team,” Day said.
“We have the ambitious creative leadership we need to get the most out of our young and talented team, and create brilliant work for our clients.”
Landor Australia managing director Dominic Walsh added: “We’ve seen a significant shift in what our clients need from a branding agency.
“These appointments signify a substantial change for Landor Australia by placing innovation and award-winning creativity at the heart of the business.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]