B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • Pinterest
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • ARN
  • Meta
  • Spotlight on Sponsors
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Labor Taps Mindshare & Sparro To Handle Federal Election Campaign Media Buying
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Labor Taps Mindshare & Sparro To Handle Federal Election Campaign Media Buying
Advertising

Labor Taps Mindshare & Sparro To Handle Federal Election Campaign Media Buying

Arvind Hickman
Published on: 16th January 2025 at 12:49 PM
Arvind Hickman
Share
2 Min Read
SHARE

GroupM’s Mindshare and Sparro by Brainlabs have been commissioned to handle media planning and buying for Albanese Government’s bid to win a second term in power, B&T can reveal.

Mindshare is the lead media buyer and will handle all offline media, while Sparro has been brought in as a digital media specialist.

Mindshare has previously worked with the Australian Labor Party and has working relationships with the Victorian and West Australian branches of the party.

The agencies have been commissioned to work with Labor for the election campaign, with media investment likely to be back loaded to the final six weeks.

The ALP confirmed the appointment of Mindshare and Sparro but declined to comment further. Mindshare and Sparro also declined to comment.

Mindshare was noted by B&T as one of the media agencies to watch for 2025.

The election is predicted to take place this May and polls have Labor and the Coalition neck-and-neck.

Labor’s 2025 election slogan, “building Australia’s future”, kicked off with a raft of infrastructure announcements, including a $3 billion pledge to connect more Australians to the national broadband network.

The cost of living crisis and soaring inflation continue to be a thorn in the side of Albanese’s bid to win a second term in office.

Under a challenging economic climate, incumbents across the world struggled to win elections in 2024. Notably, Donald Trump defeated Kamala Harris to win the keys to the White House while Labour’s Keir Starmer stormed the UK election, ending 14 years of the Conservative Party in government.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Federal Election, Labor, Mindshare, Sparro
Share
Arvind Hickman
By Arvind Hickman
Follow:
Arvind writes about anything to do with media, advertising and stuff. He is the former media editor of Campaign in London and has worked across several trade titles closer to home. Earlier in his career, Arvind covered business, crime, politics and sport. When he isn’t grilling media types, Arvind is a keen photographer, cook, traveller, podcast tragic and sports fanatic (in particular Liverpool FC). During his heyday as an athlete, Arvind captained the Epping Heights PS Tunnel Ball team and was widely feared on the star jumping circuit.

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?