Krispy Kreme Australia has launched a new ecommerce store on the interwebs to let customers buy actual real Krispy Kreme doughnuts. The site was awarded Best eCommerce Website by ADMA at the AC&E awards last month for creative and effectiveness in advertising.

The new Magento-powered CMS website contains lovingly crafted pixels that have been reimagined to create a doughnut shopping interface for mobile and desktop browser systems. This joyful new experience allows doughnut lovers to drag and drop a variety of virtual doughnuts into their empty box, which are then converted into real-world doughnuts and delivered to their doorstep.

You can even shake your phone with excitement, triggering a random selection of doughnuts to cascade into your Krispy Kreme doughnut box. The site is easily updatable to feature seasonal and occasional content, most recently the ‘Lickable’ Decadent Dessert range was showcased allowing visitors to virtually lick doughnuts.

Krispy Kreme Website Case Study from Digital Arts Network Sydney on Vimeo.

Customers can also choose to collect real-world doughnuts in real time from a real person in one of Krispy Kreme’s many real-world stores or direct you to one of our partner outlets, like 7-Eleven. Want to raise some serious dough? Krispy Kreme’s FUNdraising opportunities are now available on the website – a great way to help registered charities, your community or educational institutions.

Krispy Kreme digital business manager Russell Schulman: “Krispy Kreme has seen massive improvements in engagement across the site with dwell time up 360 per cent and repeat visitation jumping up by 252 per cent

“We came in wanting a completely new site that would enhance the joy of visiting a Krispy Kreme store, with full e-com capabilities, but one that didn’t look like a traditional e-com site and DAN helped us to deliver, without doubt, the world’s best doughnut website that we are incredibly proud of.”

Credits

Agency: Digital Arts Network Sydney

Client: Krispy Kreme Australia

Digital Business Manager: Russell Schulman

Chief Marketing Officer: Amanda Mita

Agency: Digital Arts Network Sydney

Kevin Brown – Technical Director

Ben Tan – Tech Lead

Kiyo Nishimura – Front End Tech Lead

Russ Tucker – Creative Director

Robert Harris – Front end Developer

Raz Djamaluddin – Lead Designer

Liz Harper – General Manager

Julie Bourges – Producer / Account Director