Arguably there’s not a kid that’s not been scarred by a devon and tomato sauce sandwich in their lunchbox at one time in their schooling lives.
However, the much-maligned luncheon meat is having a mini renaissance in the US at the moment after it was re-branded as a moisturising face mask!
Kraft Heinz’s parent in the US, Oscar Meyer, has just released a bologna (as devon is known in the US) inspired face mask selling for $US5 ($A7) on Amazon and, such is the demand, it sold out in less than a day.
In a statement, Kraft Heinz said the product was created as a “playful spin on the often serious ‘New Year, New You’ trope with its meaty take on the self-care space”.
And, no, the face mask isn’t stinky slice of slimy sandwich meat, rather Kraft Heinz partnered with Seoul Mamas, a South Korean skin care company, to create a “hydrating and restoring hydrogel” mask that “promotes skin elasticity, improves hydration and moisture retention”.
It’s also definitely not edible and comes with a “don’t eat” warning on the package.
Kraft Heinz blamed the shortage on “unexpected incredibly high demand” and said that the product would be restocked “over the coming days”. Apparently it’s the number one new release in Amazon’s beauty and personal care section.
Writing for fashion and beauty site The Cut, beauty blogger Mia Mercado (pictured above) described her experience with the meaty face mask: “Putting something that looks like meat on your face awakens something primal in you,” Mercado wrote. “It feels simultaneously unnatural and like this is what I have always been meant to do. I am sure this is someone’s kink.
“I accidentally left the mask on for 30 minutes because I kind of forgot about it. Also the mask felt good, and I got distracted rewatching one of my favourite videos on the internet: ham face girl. I’m not sure if my skin looked any different than it did before, but I definitely felt different. You cannot put fake bologna on your face and remain unchanged,” Mercado penned.
