B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • Federal Election
  • Cannes Lions
  • State of Origin
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Kraft Heinz Appoints Cummins&Partners As New Creative Agency
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Kraft Heinz Appoints Cummins&Partners As New Creative Agency
Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Susan Shrimpton
Published on: 16th October 2017 at 3:53 PM
Susan Shrimpton
Share
2 Min Read
SHARE

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process.

They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle.

A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made the decision to appoint Cummins&Partners as our Creative agency partner. This is the final piece in the puzzle for us, in relation to agency appointments and it comes at an exciting and pivotal time for the Kraft Heinz business. With the plans that our business has in place and the portfolio of iconic local brands and products that we have, we have no doubt that we are in a very strong position to create powerful ideas together with the C&P team.”

Cummins&Partners chief creative officer, Sean Cummins, said: “There are some brands that are steeped in our lives. That give us experiences and memories. To have an opportunity to take up the baton across this amazing portfolio is why we do what we do.”

Chris Jeffares, Cummins&Partners’ CEO, said, “Kraft Heinz is one of the most dynamic global CPG companies, with a new energy and mindset around growth and innovation. The new ownership of the Kraft brands portfolio sets the stage for exciting period in their history. The team did an amazing job and are thrilled.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: cummins&partners, kraft heinz, sean cummins
Share
By Susan Shrimpton
I am a creative and innovative Executive Assistant/Office Manager with a focus on talent and culture, and with many years experience in industries ranging from Music Production, Advertising, Hospitality and Fashion. I am truly passionate about people, culture and brand experience, and I have proven to be self-motivated, loyal, articulate and endlessly positive. I thrive in multi-tasking roles and pride myself on my ability to foster great working relationships and influence peers at any level.

Latest News

Westpac Banks On Michelle Klein To Lead Marketing & Growth
23/06/2025
Diversity Council Australia Celebrate Its 40th Birthday With New Brand Identity
23/06/2025
The B&T Awards Are Back!
23/06/2025
Cannes Lions Investigating Grand Prix Win Amid Claims Of Manipulated Submission
23/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?