Koala are back at it with its second creative campaign of their year, continuing their partnership with Clockwork Films and director, Armand de Saint-Salvy.
This time, Koala is introducing a new Brand Mascot “Koko” whose sole mission is to make sure you get really comfortable with their products. The campaign aims to highlight a common-held fallacy: you have to try your mattress and furniture in store before you buy. With the online DTC player insisting that getting to try their products for 120 days and nights risk-free in the comfort of your own home, in every way imaginable, is a proposition that cannot be beat.
The TV commercials are underscored by a second Australian icon – Daryl Braithwaite’s song “As the Days Go By” – and are supported with a fully integrated campaign across OOH, digital video channels, social media and owned platforms.
Bradley Firth, VP of Brand and Creative at Koala said, “We are very proud of this campaign, and even prouder of the people and processes behind it. Created and executed by our talented in-house creative and media teams, with the help of Armand our film director and the production team at Clockwork. With the work underpinned by a strategic brand plan that delivers on both our short and long term objectives, with an absolute focus on being different, distinct and effective.”
Director, Armand de Saint-Salvy, added, “Koala’s creative team are incredibly smart at utilising their inhouse model. Strategy and creative were born from the one hive mind, which allowed us freedom to create with a clear goal. Wish I and the fabulous Clockwork team could take full credit for the last campaign performing phenomenally, but it’s really born from their smart, supportive internal structure. Pleasure to work with Koala and Clockwork Films again. I’ll never look at koalas the same way again. Daryl Braithewaite either.”
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