King Content Appoints VP North America To Spearhead Growth

King Content Appoints VP North America To Spearhead Growth
SHARE
THIS



King Content has appointed former the global digital director of Jurlique International, Lisa Bjorksten, as vice president of its newly opened New York office. Lisa is charged with leading all North America business for the agency.

Lisa, who has held global content roles with operations in the New York market for several years now, has a strong background in publishing, having been Head of Lifestyle and Entertainment at Yahoo!7 and Executive Producer, Lifestyle for ninemsn, whose combined portfolio of titles includes Men’s Health, marie claire and Harper’s Bazaar.

Lisa’s combination of directorial experience in digital publishing and brand marketing, and her acute knowledge of the US market, makes her the perfect partner for US brands looking to ramp up their strategic content marketing.

Lisa Bjorksten

Lisa Bjorksten

Lisa Bjorksten, vice president, King Content New York, said: “I’m incredibly excited to join King Content to launch and run our North American operations at this time of fabulous growth for both the company and content marketing in general. Leveraging the strength of our global experience and clients, we already have a great base here in the US and some very exciting partners and plans in place.

“I’ve spent time on both publisher and client side, working most recently in New York but for several years in markets across the globe. Content is my absolute passion and we’re at the cusp of amazing opportunities and growing a sizeable team and business here in the US, spanning the gamut of content – written, visual, moving image – strategy, distribution and of course client return.”

Craig Hodges, CEO of King Content, added: “Lisa’s appointment is the culmination of an exciting year of growth at King Content. Lisa brings a rare blend of editorial expertise coupled with an extensive commercial background. She’s exactly what we need to launch into the North American market.”

King Content is rapidly expanding across the globe, hiring key talent across all facets of the business. Recent additions include Christie Poulos, former Red Bull head of content, as head of video strategy and Ruth Haffenden, former Mindshare UK social lead, as head of social media strategy.

Please login with linkedin to comment

AFL Instagram ads

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine