King Content has appointed former the global digital director of Jurlique International, Lisa Bjorksten, as vice president of its newly opened New York office. Lisa is charged with leading all North America business for the agency.
Lisa, who has held global content roles with operations in the New York market for several years now, has a strong background in publishing, having been Head of Lifestyle and Entertainment at Yahoo!7 and Executive Producer, Lifestyle for ninemsn, whose combined portfolio of titles includes Men’s Health, marie claire and Harper’s Bazaar.
Lisa’s combination of directorial experience in digital publishing and brand marketing, and her acute knowledge of the US market, makes her the perfect partner for US brands looking to ramp up their strategic content marketing.
Lisa Bjorksten, vice president, King Content New York, said: “I’m incredibly excited to join King Content to launch and run our North American operations at this time of fabulous growth for both the company and content marketing in general. Leveraging the strength of our global experience and clients, we already have a great base here in the US and some very exciting partners and plans in place.
“I’ve spent time on both publisher and client side, working most recently in New York but for several years in markets across the globe. Content is my absolute passion and we’re at the cusp of amazing opportunities and growing a sizeable team and business here in the US, spanning the gamut of content – written, visual, moving image – strategy, distribution and of course client return.”
Craig Hodges, CEO of King Content, added: “Lisa’s appointment is the culmination of an exciting year of growth at King Content. Lisa brings a rare blend of editorial expertise coupled with an extensive commercial background. She’s exactly what we need to launch into the North American market.”