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Reading: KFC’s “Beef Bucket” Turns Out To Be Oddball Valentine’s Day Prank
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B&T > Campaigns > KFC’s “Beef Bucket” Turns Out To Be Oddball Valentine’s Day Prank
Campaigns

KFC’s “Beef Bucket” Turns Out To Be Oddball Valentine’s Day Prank

Staff Writers
Published on: 15th February 2019 at 9:59 AM
Staff Writers
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For a few weeks now, KFC in France has been goading its loyal social media base with threats it was set to launch a new menu item – a bucket full of beef to rival its chicken mainstay.

“We decided to make peace with lovers of #beef, so we’re launching the #BeefBucket soon!,” the company claimed on its Facebook and Twitter accounts.

Apparently, KFC loyalists were so infuriated by the thought of a meaty interloper on their beloved chicken menu that an online petition was started amid threats of boycotts.

However, the whole thing was revealed as a prank – albeit a rather bizarre one – with the company using Valentine’s Day to release an online video that reassured diners of the brand’s commitment to all things poultry as we see the fake Beef Bucket get dynamited.

A voiceover guy – presumably the Colonel himself – reveals: “Today is Valentine’s Day, so I decided to tell the world that I refuse to cook anything else but chicken, “Even if cooking beef could have given me 34 per cent more market share and dozens of new restaurants, I have only one passionate and exclusive love: and it’s you, chicken!”

Interestingly, the spot then finishes with a disclaimer that says the beef in the explosion was actually fake, unlike the chicken in the chain’s tenderloins. Check out the oddball stunt below:

 

 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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