For a few weeks now, KFC in France has been goading its loyal social media base with threats it was set to launch a new menu item – a bucket full of beef to rival its chicken mainstay.
“We decided to make peace with lovers of #beef, so we’re launching the #BeefBucket soon!,” the company claimed on its Facebook and Twitter accounts.
Apparently, KFC loyalists were so infuriated by the thought of a meaty interloper on their beloved chicken menu that an online petition was started amid threats of boycotts.
However, the whole thing was revealed as a prank – albeit a rather bizarre one – with the company using Valentine’s Day to release an online video that reassured diners of the brand’s commitment to all things poultry as we see the fake Beef Bucket get dynamited.
A voiceover guy – presumably the Colonel himself – reveals: “Today is Valentine’s Day, so I decided to tell the world that I refuse to cook anything else but chicken, “Even if cooking beef could have given me 34 per cent more market share and dozens of new restaurants, I have only one passionate and exclusive love: and it’s you, chicken!”
Interestingly, the spot then finishes with a disclaimer that says the beef in the explosion was actually fake, unlike the chicken in the chain’s tenderloins. Check out the oddball stunt below:
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]