KFC has struck a deal with News Corp Australia to secure exclusive naming rights for SuperCoach across the AFL, NRL and BBL, the first time the competition has unlocked access to all three audiences for a single brand.
SuperCoach is the largest fantasy sports game of its type in the country, and aligns KFC with fans across the three codes.
Lou Barrett, News Corp Australia’s managing director of national sales said: “KFC SuperCoach engages fans like no other sports media property, providing KFC with category exclusivity in a highly competitive market.
“We’ve worked closely with KFC to identify and target sports fans – from the totally obsessed to the more casual – to create a solution that resonates with the larrikin tone of both KFC and our sport-obsessed audience.”
Kristi Woolrych, CMO at KFC Australia said: “We’re proud of our history of sponsorship of some of Australia’s most loved sports including the BBL, AFL and NRL. For this reason we’re excited to partner with News Corp Australia’s SuperCoach platform that will engage and entertain sports fans in new and fun ways. We wish all SuperCoach fans good luck for the 2020 season.”
The campaign, developed by Newsamp – News Corp Australia’s integrated marketing solutions arm – is the first phase in a series of integrated campaigns for KFC which harnesses the breadth and depth of News’ brands across broadcast, video, audio, publishing and brand activations.
SuperCoach launched in 2009 and engages 625,000 players across AFL, NRL, BBL and horse racing. Each SuperCoach game attracts a larger registered audience than the official sporting bodies’ fantasy games, with players averaging eight hours a week with the game.
The 2020 KFC SuperCoach AFL and NRL competitions launched today across News Corp Australia’s key metropolitan and regional news brands, and will also be supported by a marketing campaign across print, digital, TV, radio and social. SuperCoach cricket ambassador Shane Warne will be joined by Corey Parker as the NRL SuperCoach ambassador and Jonathan Brown will be the AFL’s.
