B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Kantar Promotes Carla Bonifacio To Head Of Innovation And Product Development
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Kantar Promotes Carla Bonifacio To Head Of Innovation And Product Development
Marketing

Kantar Promotes Carla Bonifacio To Head Of Innovation And Product Development

Staff Writers
Published on: 27th July 2022 at 9:40 AM
Staff Writers
Share
3 Min Read
SHARE

Kantar Australia has announced the promotion of Carla Bonifacio (pictured) to head of innovation and product development from her former position as director, sensory.

In her new position, Bonifacio’s passion for and expertise in innovation and NPD will guide clients to identify opportunities for growth and facilitate sensory ideation and innovation.

Based in Melbourne, Bonifacio brings over 15 years of research experience in food, beverages, FMCG, retail and building business capabilities including working agency-side for Nielsen and Colmar Brunton, and in-house for Schweppes and Mattel. On the appointment, she stated she is “genuinely excited to be taking on this new challenge”.

“Innovation is the driving force of brands and those recognised as innovative are more valuable than those who aren’t – a fact substantiated by our global BrandZ valuations. Kantar has well developed agile solutions and I’ll build on those from the start of every client’s journey to ideate and segment consumers, identify white space, test concepts and track the performance. It is this end-to-end thinking where Kantar stands out for growing with clients.

“Our local and global wealth of knowledge across Kantar ensures exceptional client value and helps accelerate their growth and shape their futures. Successful innovation must grow portfolio sales in the short-term and build brand equity in the long-term. To do this, we must create avenues for sustainable brand growth with meaningfully different innovations fueled by a holistic understanding of people, their contexts and brands. Partnering with clients to really understand the ins and outs of their business will help them prioritise the ideas for now and the future.”

Kantar Australia managing director Jon Foged said: “Carla has a real passion for innovation, is a problem solver and a very commercially and strategically focused leader who will take our innovation domain to the next level”.

“Our clients will truly benefit from Carla’s ability to leverage and solidify the unique assets of Kantar Australia across the full innovation cycle. She’ll be a strategic partner to our Consulting, Qualitative, Sensory, Analytics and Kantar Marketplace teams across areas such as growth strategy and demand space; ideation; idea, concept and packaging testing; taste and sensorial evaluation; pricing; portfolio optimization; forecasting and volumetrics. I am delighted to have her lead our innovation capability.”

Kantar’s accelerated global focus on driving innovation growth for clients was recently augmented with the launch of iLab – a new open innovation ecosystem – at the Cannes Festival of Creativity last month. iLab brings together consumer brands, academia and start-up partners to experiment, create and test innovative solutions and products; increase diversity and inclusion within the innovation community, boost collaboration; empower innovators to reach scale; and disrupt how marketing solutions are created. iLab launch partners include Coca-Cola, Twitter, Oxford University and Audiense.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Kantar Australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Melissa Fein Unpacks Impostor Syndrome & Modern Career Challenges
14/07/2025
TV Ratings (13/07/2025): All Eyes On Japan As Travel Guides Welcome New Addition
14/07/2025
Former News Corp Execs Dale Foenander & Matt Paine Launch Lamington Digital
14/07/2025
Woolies Appoints Interim CMO As Andrew Hicks Makes The Move To M&S In The UK
14/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?