Johnson & Johnson Ditches Global CMO Role To “Streamline” The Business

Johnson & Johnson Ditches Global CMO Role To “Streamline” The Business
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Johnson & Johnson’s global chief marketing officer Alison Lewis (feature image) is out of a job after the company made the role redundant in an effort to streamline the business.

The company has implemented a “new business model that streamlines priorities” and allows it to “operate more efficiently”, increase investments and make a “positive impact on consumers’ lives.”

Lewis is exiting the business after six years in the job, with a spokesperson for Johnson & Johnson telling The Drum it had “no immediate plans to fill this role at this time.”

Lewis was the first to take on the consumer role, joining J&J after spending 25 years in-house at Coca-Cola.

She said in a statement: “After five years as the chief marketing officer of J&J, I am ready to pass responsibility to a marketing organization that is agile, close to the consumer and one that possesses a contemporary skill set that will help the consumer business grow in this rapidly changing environment.

“I was brought in to be a change agent, but the talent and passion of the team at J&J also changed me.

“I will always be inspired by J&J purpose to change the trajectory of health for humanity and feel good that I was able to contribute to this noble effort in my own way by building a modern marketing team with the inherent strength to carry these iconic brands forward.”

Johnson & Johnson is the latest brand to ditch its chief marketing officer role.

Ride-share platform Lyft is currently splitting its marketing duties between its VP of marketing operations and VP of brand, while rival Uber is undergoing a similar restructure following the departure of Rebecca Messina.

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