B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • Thinkerbell
  • WPP
  • Are Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Jo Prothero Appointed As Visit Sunshine Coast’s New Head Of Marketing
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Jo Prothero Appointed As Visit Sunshine Coast’s New Head Of Marketing
Media

Jo Prothero Appointed As Visit Sunshine Coast’s New Head Of Marketing

Staff Writers
Published on: 21st January 2020 at 9:25 AM
Staff Writers
Share
2 Min Read
SHARE

Destination tourism specialist – Jo Prothero – has been appointed to the key role of head of marketing at Visit Sunshine Coast (VSC).

VSC CEO Simon Latchford welcomed Prothero’s appointment.

“Jo’s experience in destination marketing and events tourism makes her a natural fit for Visit Sunshine Coast,” Latchford said.

“She has played a key role in making the alpine regions all-year tourism destinations, broadening their appeal through innovative marketing strategies.

“The Sunshine Coast has just recorded record international and domestic visitor numbers, and we will be looking to Jo to enhance our relationships with key industry stakeholders to ensure the region continues to grow market share.

“Critically, her experience in diversifying the product offer in destinations she has been involved with will resonate strongly on the Sunshine Coast. It has been one of the key elements in our success over the past three years and it will continue to be a priority for our marketing team to develop compelling reasons for leisure, business and conference travellers to visit – and return to – the Sunshine Coast.”

Prothero said it was a privilege to have been appointed VSC’s new Head of Marketing.

“I look forward to working with the team and stakeholders across the Sunshine Coast region to build on the recent success and chart a prosperous future for our tourism industry,” she said.

Prothero has experience in the tourism industry, most recently as director of marketing and communications at Falls Creek Resort in Victoria.

Falls Creek is part of the Vails Resorts group which owns some of the world’s premier ski resorts, including Australia’s Hotham Alpine Resort and Perisher Ski Resort, and the famous North American resorts Whistler Blackcomb and Vail Resort.

Prothero’s career has focused on new product development, including events and nature-based experiences, and her achievements include securing Gold in the Major Tourism Destination category at the RACV Victorian Tourism Awards.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: visit sunshine coast
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Travel Guides Take On Tipping Point For Charity
21/05/2025
CMOs To Watch, Presented By Zenith: How Naysla Edwards Is Shaping AmEx’s Future From Fashion To F1
21/05/2025
InfoSum Intergrates With Amazon Ads: Attracts Advertisers To Push Their First-Party Signals
21/05/2025
VaynerMedia’s International Boss: ‘Three Things Marketers Want, Gen AI, Australia & What Gary Vee Is Really Like’
21/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?