Jimmy Fallon’s Super Bowl Ad Is Being Called “The Best Commercial Ever Made”
It’s Super Bowl time (next Monday to be precise) and that means one thing (the confusing football game aside) – lots of very big budget ads.
Enter the work for low-carb beer brand Michelob Ultra starring none other than Tonight Show host Jimmy Fallon.
With a host of stars, gags and a strong message of “exercise sucks, drink beer instead”, the ad’s already accrued a massive online fanbase, with some daring to call the minute-long masterpiece the best ad ever made!
The spot starts with Fallon, 45, working out with famed wrestler-come-actor John Cena. He then takes to the track with the band The Roots providing the soundtrack and the fastest man ever, Usain Bolt, providing some inspiration: “Still got it, Jimmy!”
There’s also cameos from golf pro Brooks Koepka and volleyball stars Kerri Walsh Jennings and Brooke Sweat.
The ad’s the work of creative agency Foote, Cone & Belding. Check out the fun below:
Commenting on his efforts in the ad, Fallon said: “I was so sore, either it was the Michelob Ultra or working out, I lost 10 pounds doing that commercial.”
The spot’s already proving a social media success, with viewers praising the work.
“This is the best commercial ever made!!!” tweeted one fan. “Outstanding commercial!! And I’m with Jimmy… exercise Sucks!” tweeted another. “LMAO! OMG this is hilarious,” penned another.
Azania Andrews, VP of marketing at Michelob Ultra, added: “It’s just a fun take on how people feel about wellness and working out as only Jimmy can do, and we’re really excited about this message. The ad recognises that for a lot of people being active is a chore and tiring, and to bring some joy and positivity to it.”
Latest News
The Key To Understanding Your Competitors
Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]
George Savvides Appointed As SBS Chair
SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today. SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]
Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland
Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]
QUT Launches Refreshed ‘Real World’ Campaign Via BCM
QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]
Big Brother & Kargo Team Up In Market-First Branded Takeover Ad
To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]
Nielsen: Live Sport Is Delivering More Value For Sponsors
New research uncovers the value of live sport to sponsors. Well, sponsors of the Brisbane Broncos aside, that is.
Reports: Twitter Is Working On A Subscription Service
Twitter's new top-secret subscription service has been uncovered after it placed not-so-secret job ads for it.
InMoment Announces New Return To Work Technology
InMoment announces new return to work technology and, no, it's not an alarm clock if that's what you're thinking.
Seven Revives 2000 Sydney Olympics As One-Year Countdown To Tokyo Begins
Tired of film cannisters clogging the stairwell, James Warburton declares "use it or lose it" on Sydney 2000 footage.
Meet The Women Leading Tech: Verizon Media Head Of Campaign Management Hayley Smith
It's the latest in B&T's Women Leading Tech series & not to be mistaken with Men Who Won't Unload The Dishwasher series.
Tourism & Events Queensland Says QLD Is ‘Good To Go’ In New National Campaign Via Rumble
New travel ad says Queensland is "good to go", yet no mention of Pauline Hanson, Dreamworld or the irukandji jellyfish.
E-Commerce Boom’s Rise In Returns Presents A Unique Opportunity For Marketers
Sure, E-commerce may well be booming, but B&T is still struggling to find a car spot at our local Westfields.
Stateside Sports Selects Emarsys For CDP Technology
Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.
“It’s Entirely Appropriate”: ABC Boss Pleads Case For Tech Giant Money
The ABC boss has been out cap shopping & now appears to be taking it in hand around to the Google & Facebook offices.
Whoops! Nine News Does Live TV Cross… To A Rival Channel Seven Reporter!
There's no denying the technical marvel that is live TV. And it's even more thrilling when it all goes horribly arse-up.
How The Media Industry Can Help Tackle Racial Discrimination In Australia
Here's tips on tackling racial discrimination. Yet, no clarity on the correct pronunciation of phở or chicken mole.
New McDonald’s Italy Campaign Might Just Be A Little Too Smart For Its Own Good
Macca's ad is aimed at uni students who, B&T understood, only ate two-minute noodles & hideous things made of chickpeas.
Wednesday TV Wrap: Nine’s New Medical Show Emergency Has Solid Debut
B&T would like to see a TV show about people who arrive in hospital emergency wards with things stuck up their rectums.
McCann Creates Superb Campaign For Birth Control Company To Normalise The Word Vagina
New ad campaign tries to normalise the word vagina. Apparently, scrotums are looking on with interest.
Starburst Unveils Wonderfully Fun Fully Vertical Ad Designed For Smart Screens
Here's a top way to advertise to teens. And still worth a look if your clients are denture whiteners or funeral homes.
Twitch Bolsters ANZ Sales Team With New Hires
Twitch puts the global pandemic behind it with new hires and new lavender-scented drawliners in the office kitchen.
Australia’s $4B Fan Industry Represents Opportunities For Brands To Engage With New Audiences
Here's a report into Australia's fan industry. And by that we mean the sports variety and not the ceiling one.
IAB Australia Calls On Industry To Adopt Programmatic Transparency Standards
IAB calls for programmatic transparency standards. Stops short of calling for a ban on the buzzword "buyer personas".
Stella Artois Partners With M. Ward To Deliver Glorious Daydream Campaign
The beverage responsible for more people getting booted out of pubs than any other - Stella Artois - unveils new work.
Case Study: OOH Delivers Long-Term Brand Strength As Bosch Weathers COVID-19 Storm
It's a case study into Bosch dishwashers which will hopefully leave you with streak-free glasses & no residue build-ups.
Elders Insurance Targets SMEs In Latest Campaign From The Core Agency
Who doesn't love an insurance ad? Sure, not as great as margarine commercials, but far superior to acidophilus yoghurts.
TikTok For Business Launches New Solutions To Help Small Businesses Connect & Grow WithThe TikTok Community
Want to finally outsmart young children with your own TikTok knowledge? Read this without morphing into a pink unicorn.
PHD Develops Omnichannel Strategy To Launch Audi Australia’s Sales Ecommerce Platform
This new car campaign is so new if you breathe in hard enough you can almost, almost get a waft of that new car smell.
Kieran Moore Departs WPP AUNZ After 17 Years
Kieran Moore departs but calls "first in, best dressed" on her Newton's Cradle balance balls & Billy Bass talking fish.
The Rock Surpasses Kylie Jenner As Instagram’s Most Valuable Influencer
Apparently The Rock is now Instagram's most valuable influencer. And just imagine when he becomes US President Rock.
