Mentos & JCDecaux Combine To Launch ‘Mentos Say Hi’ Campaign In Australia

Mentos & JCDecaux Combine To Launch ‘Mentos Say Hi’ Campaign In Australia
SHARE
THIS



Mentos, the confectionary brand owned by Perfetti Van Melle and distributed by Stuart Alexander & Co., has launched its global ‘Mentos Say Hi’ campaign in Australia.

In a limited edition run, special single and multipack rolls will feature Mentos printed with 20 specially designed emoticons. Rather than sharing emojis online, Mentos is encouraging people to put down their smartphones and use emoticon-printed Mentos to spark fresh connections.

Screen Shot 2018-10-17 at 11.08.59 am

The supporting media campaign utilises new digital outdoor street furniture panels from JCDecaux, strategically placed in high-traffic commuter stations.

Product sampling, taking place in Melbourne, Sydney and Brisbane, will see consumers photographed imitating the emoticons, with images then appearing instantly on surrounding digital panels.

The campaign is also running across social media with 30 and 10-second videos on Facebook and Instagram, and 10-second pre-rolls on YouTube,

Samantha Hansen, country manager, Perfetti Van Melle said, “We’ve been talking with consumers for some time now about how Mentos can provide that little help to connect with someone new. The interactive digital panels give people an opportunity build that connection in real time.

“Looking ahead to 2019, we’ll continue to explore how we use these more conversational channels to build our brand message with consumers.”

In 2017, the ‘Mentos Say Hi’ campaign promoting limited edition Mentos printed with challenges included buses and digital panels in shopping centres, social media, nationwide sampling and in store promotions.

Please login with linkedin to comment

JC Decaux mentos

Latest News

Today’s The Day! Announcing The Winners From The 2021 Snapchat Young Lions Competition
  • Marketing

Today’s The Day! Announcing The Winners From The 2021 Snapchat Young Lions Competition

Here we have it: all the winners for this year’s 2021 Snapchat Young Lions Competition. The Misfits Media Company, proud official representatives of the Cannes Lions Festival in Australia, is delighted to share the winners for this prestigious award. After presenting their second-round pitches, all the shortlisted candidates were evaluated by 50 esteemed industry judges. […]

by B&T Magazine

B&T Magazine
IAB’s MeasureUp To Return In 2021
  • Media

IAB’s MeasureUp To Return In 2021

IAB Australia has announced that the MeasureUp conference will return for its fifth year on 27th October and is seeking submissions for smart and engaging speakers, sessions or workshops from Australia’s media and marketing industry. As investment in digital advertising continues to outpace the rest of the media sector representing two-thirds of the paid advertising market, […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Google Maps Out Return To Office

It appears free breakfast, lunch & dinner, slippery dips, bean bags & escape pods not enough to lure Google staff back.

by B&T Magazine

B&T Magazine
gamer work space concept, top view a gaming gear, mouse, keyboard, joystick, headset, mobile joystick, in ear headphone and mouse pad on black table background.
  • Technology

Admix In-Play Advertising To Be Verified For The First Time By IAS

In-Play advertising platform Admix has announced a new partnership with Integral Ad Science (IAS). This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner. This ground-breaking news means that the quality of Admix’ In-Play advertising is independently assessed and verified […]

ADMA Launches Cookie Masterclass
  • Media

ADMA Launches Cookie Masterclass

ADMA has launched a cookie masterclass that B&T understands isn't modelled on Sydney Fish Markets Cooking School.

Fashion Photographer Scott Ehler Collaborates With The Children’s Tumour Foundation Australia In New Campaign
  • Campaigns

Fashion Photographer Scott Ehler Collaborates With The Children’s Tumour Foundation Australia In New Campaign

The Children’s Tumour Foundation (CTF) has teamed up with international fashion photographer and industry veteran Scott Ehler, to develop a striking campaign that aims to shine a light on a lifelong, genetic condition called Neurofibromatosis (NF). Progressive and unpredictable, NF causes tumours to form on nerves in the body, including the brain and spine. In […]

Sitecore Acquires Moosend
  • Technology

Sitecore Acquires Moosend

Sitecore has acquired Moosend. B&T unsure who ended up with the front part.