Outdoor media giant JCDecaux has unveiled the first of its new-generation, fully digitised Telstra payphone kiosks in 12 high pedestrian locations in Perth’s CBD.
Developed by the JCDecaux Media Lab in Paris in consultation with Telstra, the unique digital kiosks will provide next-level public access and connectivity capabilities to Telstra customers and advertisers alike.
The 12 digital kiosks feature a range of local community services, each kiosk is WiFi-enabled, with USB charge docks and mobile integration hubs, plus Telstra touchscreens, with partners such as Perth City Council to display local information for the community.
The payphone digital kiosks will also feature state-of-the-art, 72-inch digital advertising panels with the screens showcasing six ad partners.
With wide-scale phased future roll-out plans, JCDecaux’s Telstra contract is set to become Australia’s largest national digital out-of-home contract, with more than 1,800 digital kiosks proposed across Australia’s five capital cities, starting in Perth, and rolling out over the next two years.
The new kiosks come after JCDecaux recently announced a partnership with Telstra to reinvent its national payphone network.
JCDecaux national sales director Oliver Newton said: “The new-generation Telstra digital kiosks are located in the malls and high pedestrian areas of Perth’s CBD, providing advertisers with a very powerful digital solution in the heart of the city.
“Built for today and primed for the future, we will be introducing a brand new format across Australia with unprecedented scale – a network that we believe will become the most sophisticated digital out-of-home ecosystem in Australia.”