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Reading: JCDecaux Unveils New Telstra Digital Payphone Kiosks In Perth
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B&T > Advertising > JCDecaux Unveils New Telstra Digital Payphone Kiosks In Perth
AdvertisingMedia

JCDecaux Unveils New Telstra Digital Payphone Kiosks In Perth

Rochelle Burbury
Published on: 28th November 2017 at 11:06 AM
Rochelle Burbury
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Outdoor media giant JCDecaux has unveiled the first of its new-generation, fully digitised Telstra payphone kiosks in 12 high pedestrian locations in Perth’s CBD.

Developed by the JCDecaux Media Lab in Paris in consultation with Telstra, the unique digital kiosks will provide next-level public access and connectivity capabilities to Telstra customers and advertisers alike.

The 12 digital kiosks feature a range of local community services, each kiosk is WiFi-enabled, with USB charge docks and mobile integration hubs, plus Telstra touchscreens, with partners such as Perth City Council to display local information for the community.

The payphone digital kiosks will also feature state-of-the-art, 72-inch digital advertising panels with the screens showcasing six ad partners.

With wide-scale phased future roll-out plans, JCDecaux’s Telstra contract is set to become Australia’s largest national digital out-of-home contract, with more than 1,800 digital kiosks proposed across Australia’s five capital cities, starting in Perth, and rolling out over the next two years.

The new kiosks come after JCDecaux recently announced a partnership with Telstra to reinvent its national payphone network.

JCDecaux national sales director Oliver Newton said: “The new-generation Telstra digital kiosks are located in the malls and high pedestrian areas of Perth’s CBD, providing advertisers with a very powerful digital solution in the heart of the city.

“Built for today and primed for the future, we will be introducing a brand new format across Australia with unprecedented scale – a network that we believe will become the most sophisticated digital out-of-home ecosystem in Australia.”

The roll-out of Telstra kiosks will follow on in the New Year across Melbourne’s CBD.

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TAGGED: JCDecaux, Telstra
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Rochelle Burbury
By Rochelle Burbury
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Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

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