B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: JCDecaux Gets Behind Nedd Brockmann’s Milk Mission
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > JCDecaux Gets Behind Nedd Brockmann’s Milk Mission
Advertising

JCDecaux Gets Behind Nedd Brockmann’s Milk Mission

Staff Writers
Published on: 26th October 2023 at 8:44 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Nedd Brockmann has gone from a makeshift billboard to Digital Large Format signs across Sydney in just 48 hours after his outback campaign was spotted by leading Out-of-Home media company JCDecaux.

Nedd’s Milk is a chocolate milk start-up that aims to raise $10 million for the homeless charity Mobilise by donating for every bottle sold. It is the latest initiative from founder Nedd Brockmann, who first made headlines in 2022 after running 4,000 km across Australia, from Perth’s Cottesloe Beach to Sydney’s Bondi Beach, whilst raising millions of dollars for the homeless.

With all the funding invested in making the product, Brockmann couldn’t afford an expensive marketing campaign. Instead, he constructed his own sign on the side of the road in the Nullarbor, South Australia, as part of a Milk Run, which sees him driving a milk van from Perth to Bondi, recreating his famous run.

“I was left to my own devices to think up something creative that’ll get people around my choccy milk. We can’t afford a Punt Road sign in Melbourne or the Kings Cross billboard, so we opted for the next best thing. The Nullarbor sign took me nearly a day to pull together and a fair bit of retrofitting but we got the job done,” Brockmann said.

A photo of Nedd’s makeshift banner on social media caught the eye of Charlie Newton, group business director at JCDecaux Australia, who was impressed by the start-up’s social aims.

“We admired Nedd’s determination to get his brand out there and wanted to support the cause. Within 48 hours, Nedd has gone from his makeshift billboard to some of the best Digital Large Format sites in Sydney. Digital Large Format delivers those head-turning moments that command attention, putting the spotlight onto this important cause. As an outdoor media company committed to creating positive social impact in the places where our signs are found, the plight of the homeless is very relevant to JCDecaux, and by supporting Nedd’s Milk we can help raise vital awareness and funds,” Newton says.

Nedd is hoping the publicity boost via JCDecaux will help get Nedd’s Milk stocked in stores across Australia, enabling consumers to not only enjoy a delicious chocolate milk but also give back.

“This milk is much larger than me. I of course want everyone to love the taste and the benefits of the milk, however the give back element is a huge factor in the decision of making this product. Every bottle gives back to those experiencing homelessness and the more people that see our message, the closer we’ll get to our $10 million goal! Big thanks to the bloody legends at JCDecaux for getting behind it – how good do they look,” Brockmann said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: JCDecaux, nedd brockmann, nedds milk
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

L-R: Sue Cato, Sally Cray, Adam Ferrier.
Women in Media National Conference Unveils ‘Crisis Comms’ Panel Tackling PR Disasters
10/07/2025
Square Unveils Next Chapter Of ‘Service Still Matters’ Campaign Via Sunday Gravy
10/07/2025
Equality Media + Marketing Wins Gold At 2025 Melbourne Design Awards For Queenstown Precinct
10/07/2025
Megan Moloney.
Shout Digital Pinches We Lysn’s Megan Moloney As Chief Customer Officer
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?