B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: JCDecaux Brings Tokyo Olympics To Aussie Streets With Medal Tally
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > JCDecaux Brings Tokyo Olympics To Aussie Streets With Medal Tally
Campaigns

JCDecaux Brings Tokyo Olympics To Aussie Streets With Medal Tally

Rochelle Burbury
Published on: 5th August 2021 at 12:03 PM
Rochelle Burbury
Share
2 Min Read
SHARE

Out-of-Home company JCDecaux is showcasing the results of the Tokyo 2020 Olympics on the streets across Australia with a dynamic campaign that updates medal tally results across its digital network.

As the exclusive out-of-home partner of the Australian Olympic Committee, JCDecaux has inside access to the most anticipated games and is using this unique partnership to bring the Tokyo Olympics a little closer to home for Australians as they are out and about.

JCDecaux has partnered with the Australian Olympic Committee for several years, continuously fostering a closeness between our Olympians and the public.

JCDecaux, head of creative solutions, Ashley Taylor, said: “With so much excitement surrounding the Olympics, we know that nobody wants to miss a medal moment.

“So, we are bringing the latest medal tally results to people across Australia to keep them informed of the latest developments!

“It’s such a fun, easy way for us to participate in the Games locally here in Australia, ensuring that we continue to cheer on our athletes and keep us in the medal chase.”

Australian Olympic Committee, head of commercial operations, Jess Hurford, said: “While we can’t travel to the Games this year, we know that Australians will be glued to coverage of the Games wherever they are, revelling in those key moments that only the Olympics can create.

“We have loved developing this partnership with JCDecaux to make sure that we don’t miss a minute of the latest results and so that the public can share in the success of our athletes over in Tokyo.”

The campaign is live across JCDecaux’s Smart frame digital signs across Australia, Airport and Rail environments for the duration of the Games.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: JCDecaux, Tokyo 2020 Olympics
Share
Rochelle Burbury
By Rochelle Burbury
Follow:
Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?