Jack Morton Worldwide Ups The Creative With New Chief Creative Appointment

Jack Morton Worldwide Ups The Creative With New Chief Creative Appointment
SHARE
THIS



Global brand experience agency Jack Morton Worldwide has announced a key appointment to its leadership team. Bruce Henderson will join Jack Morton as chief creative officer in January based in the New York office of the agency.

Henderson will leave Geometry Global where he is chief creative officer for North America. Most recently, he guided the merger of the G2, OgilvyAction and JWTAction creative departments, creating Geometry. Prior to Geometry, Henderson was group creative director at Ogilvy in New York, where he worked on global and US accounts, including IBM, Siemens, Six Flags, TD Ameritrade and DuPont. Henderson’s work has won numerous awards, including Clio, Effie, Addy, and Webby Awards.

“As an ideas-led brand experience agency, our creative leadership is a vital component of our success,” said Josh McCall, Chairman and CEO, Jack Morton Worldwide. “Bruce is an extremely talented storyteller, team builder, mentor and inspirational leader, whose experience and award-winning creativity will be a tremendous asset to both our creative teams and our clients.”

“Jack Morton has a fantastic reputation for creating brand experiences and I’m excited about harnessing the extraordinary impact that comes from connecting brands with people in this way,” said Henderson. “So I’m eager to become part of that team and I’m looking forward to supporting Jack Morton’s creative leadership globally.”

In addition to charting the agency’s creative vision, Henderson will chair Jack Morton’s global Creative Council, comprised of executive creative directors and senior strategists from across the world, and will oversee the agency’s brand marketing.

Please login with linkedin to comment

HMMG NSW Rural Fire Service

Latest News

Klarna Launches Carbon Footprint Insights For 90 Million Customers
  • Marketing

Klarna Launches Carbon Footprint Insights For 90 Million Customers

Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]

Will AR Get Rid Of Shop Changerooms?
  • Technology

Will AR Get Rid Of Shop Changerooms?

Could AR be the new way of trying on clothes? It would certainly beat dodgy changerooms with broken locks.

by B&T Magazine

B&T Magazine
Purpose, Or Is It Porpoise?
  • Opinion

Purpose, Or Is It Porpoise?

In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]

Opinion

by B&T Magazine

B&T Magazine
MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
  • Campaigns

MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots

MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]