Global brand experience agency Jack Morton Worldwide has announced a key appointment to its leadership team. Bruce Henderson will join Jack Morton as chief creative officer in January based in the New York office of the agency.

Henderson will leave Geometry Global where he is chief creative officer for North America. Most recently, he guided the merger of the G2, OgilvyAction and JWTAction creative departments, creating Geometry. Prior to Geometry, Henderson was group creative director at Ogilvy in New York, where he worked on global and US accounts, including IBM, Siemens, Six Flags, TD Ameritrade and DuPont. Henderson’s work has won numerous awards, including Clio, Effie, Addy, and Webby Awards.

“As an ideas-led brand experience agency, our creative leadership is a vital component of our success,” said Josh McCall, Chairman and CEO, Jack Morton Worldwide. “Bruce is an extremely talented storyteller, team builder, mentor and inspirational leader, whose experience and award-winning creativity will be a tremendous asset to both our creative teams and our clients.”

“Jack Morton has a fantastic reputation for creating brand experiences and I’m excited about harnessing the extraordinary impact that comes from connecting brands with people in this way,” said Henderson. “So I’m eager to become part of that team and I’m looking forward to supporting Jack Morton’s creative leadership globally.”