J.Walter Thompson Sydney has bolstered its growing creative department with the appointment of Steve Dodds as senior copywriter.
One of Australia’s most experienced writers, Dodds was most recently at Whybin/TBWA Sydney, where he spent eight years creating award-winning campaigns for NRMA Insurance, Rabodirect, Real Insurance, Fairfax, ASCA, Goodman Fielder and many more.
Prior to Whybins, he spent nine years at McCann-Erickson in Sydney and San Francisco, where he was creative director on Microsoft. He also had long stints at Y&R Sydney and Mojo, as well as being one of Sydney’s busiest freelancers.
“It’s not easy these days finding a writer of Doddsy’s stature. He’s very tall,” said J.Walter Thompson Sydney ECD Simon Langley. “His experience creating big brand ideas across almost every client category will be an invaluable asset to the agency.”
The hire continues J. Walter Thompson Sydney’s great momentum with continued growth and award successes. Dodds will work across all accounts at the Sydney office.
Says Dodds: “I’ve been doing quite a few things freelance with the folk at J. Walter Thompson over the past year and it has worked out really well. They are good people, have done some great work, and I think are primed to do even better. I’m very excited to make the arrangement permanent.”
Dodds has won a raft of local and international awards over the years at all the major shows, but he is most proud of his Kinsale Sharks. “They have the coolest trophy and are in the Gunn Report. I picked up a couple some years back, and I’m pining for more,” said Dodds.
Cannes Lions has announced the winners in the second Awards Show of the week during Cannes Lions Live, which runs until June 25th. On day two, winners were celebrated in the Social & Influencer Lions, Media Lions, PR Lions, Direct Lions, Creative Strategy Lions and Creative Data Lions – all within the Reach Track, in […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]
Ashley Madison, the online dating site for married people famous for its shock advertising, is toning down the message, instead creating content aimed at empowering women with the message it’s fine to have an affair. Recently, B&T interviewed GroupM’s chief technology and transformation officer, Ryan Menezes. When asked what was the best brand he’d never […]
Clemenger BBDO Melbourne has announced Charlotte Stevens as group business director, leading the Myer account. Stevens is returning home to Australia following a decade in London, most of which was spent at Portas Agency. During her time in London, Stevens led Sainsbury’s fashion, homeware and beauty portfolios and worked across a range of retail accounts […]
In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]