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Reading: It’s Friday Nabs R/GA’s Heather Sheen For Strategy Role
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B&T > Marketing > It’s Friday Nabs R/GA’s Heather Sheen For Strategy Role
Marketing

It’s Friday Nabs R/GA’s Heather Sheen For Strategy Role

Staff Writers
Published on: 14th November 2023 at 8:50 AM
Edited by Staff Writers
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Independent creative agency It’s Friday has appointed  Heather Sheen (lead image) as its head of strategy. Most recently, Sheen was head of strategy at R/GA Australia, and prior to that, planning partner at DDB Sydney.

With over two decades of industry experience, Sheen has led the strategic thinking on major brands, including Westpac, Transport for NSW, Amazon, Coca-Cola, and Nestlé. She is multi-awarded, having picked up gongs from the Effies, IPA, D&AD, Cannes, AWARD and The One Show. Sheen is also passionate about progressing the industry having served on diversity councils and regularly lecturing at AdSchool, CopySchool and Miami Ad School.

Responsible for driving growth for brands through ‘energy that is impossible to ignore’, Sheen will galvanise the agency’s strategic vision and drive effectiveness.

“Heather is the perfect addition to It’s Friday’s leadership. She has had a non-linear path in strategic planning starting out as a creative, where she learnt how the power of strategy could unlock disruptive creativity. Great strategies are useless if they can’t be brought to life effectively and this is one of Heather’s strengths. Heather is a modern planner bringing with her a tonne of big brand experience like Westpac and Coca-Cola. Heather will be a great influence on our planning department and clients’ businesses. We are just thrilled to have her on board,” said Pete Bosilkovski, CEO and founder of It’s Friday.

“It’s Friday has experienced phenomenal growth over the past two years. I’m thrilled to be joining Pete, Vince, Jeremy, and the team at such a pivotal point in their journey. I can’t wait to get stuck into driving growth for both clients and the agency,” Sheen said.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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