Isobar today releases ‘Augmented Humanity: Isobar Trends Report 2019’, an exploration of five digital trends for 2019.
The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019.
Written by the innovation and strategy experts across Isobar’s 85 offices in 45 markets, the report builds on the concept of Augmented Humanity, developed by Isobar in 2018.
The 2019 trends report explores the changing nature of the human relationship with technology: from how we work and play, to how we travel, shop, spend our leisure time and engage with brands.
The report is centered around a belief that technology augments our experience of the world, allowing us to work more efficiently, to live healthier lifestyles, to make better human decisions and to expand our creativity.
It explains why Isobar believes that this is an important moment in human history, outlines some of the myriad opportunities that these technological developments open up and shines a light on some of the challenges posed by digital disruption.
Isobar’s five key trends for 2019 are:
• The evolving interface – How the intersection between humans and technology is changing
• The human algorithm – How data can help us to better understand ourselves and enable better decisions
• The fluid vs the collective self – How the digital world enhances personal and collective experiences
• The trust paradox – How technology can help – or hinder – our understanding of the increasingly complex world around us
• The transformed experience – How Augmented Humanity enables us to feel and experience the world differently and in deeper ways
The annual report provides guidance on navigating this new landscape to keep businesses and brands ahead of the curve for 2019 and beyond.
Each chapter outlines why these developments are important, key examples of the trends in action, why businesses need to be aware of them, and how they can take advantage of their positive potential.
Isobar global CEO Jean Lin said: “Technology today plays a key role in driving relevance, scale, and elevating human experiences.
“It is our job to harness its wonderful power and the potential for businesses and brands, in serving people better in the age of Augmented Humanity.”
Download the report at isobar.com.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]