iSelect Gets ‘All Over It’ With New Brand Campaign Via The Royals

iSelect Gets ‘All Over It’ With New Brand Campaign Via The Royals

In an integrated campaign by The Royals, iSelect is heralding its new positioning as Australia’s life admin partner.

The new brand platform, ‘All Over It’, presents iSelect as the trusted solution to life admin’s challenges.

By adding more product categories and providing an effortless customer experience, iSelect is taking life admin off the plate of everyday Aussies, giving them back time and money to spend on the things they enjoy doing the most.

The aim of the campaign is to introduce iSelect as the trusted go-to partner for a lifetime of life admin challenges, offering consumers clear, simple and unbiased recommendations.

Kirsten Craven, group executive of marketing at iSelect, said: “Our research shows that the mental load of life admin has become too heavy a burden for many Australians.

“They are wasting time and money on trying to manage their insurance, utilities and services, getting lost in the complexity and confusion. It’s a constant frustration that never goes away.

“At iSelect, we believe Australia deserves to be liberated from the stress and confusion of all that is life admin, and we’re on a mission to get all over it for them.”

The Royals creative director Andy Jones said: “iSelect has been working towards becoming Australia’s life admin partner for some time now, but this is the first time they’re communicating this proposition to consumers, so we had to get this right.

“We’re proud to have created a campaign that focuses on everyday moments and life challenges to remind Australians that there are better things to be doing with their time than boring life admin tasks.”

‘All over it’ includes a series of TVCs and radio spots, as well as out-of-home, digital and social elements.


Client: iSelect

CEO and managing director: Scott Wilson

Group executive of marketing: Kirsten Craven

Head of digital planning and performance: Andrew Bidese

Head of retail marketing: Emily Hayden

Sponsorship and brand manager: Charlyn Dimasi

Digital marketing manager: Krista Pech

Creative: The Royals

Managing partner: Steve O’Farrell

Creative partner: Nick Cummins

Creative director: Andy Jones

Senior copywriter: Leah Dunkley

Design director: Gavin Wright

Campaigns director: Georgie Brown

Head of strategy: Michaela Futcher

Communications director: Andrew Reeves

Head of customer experience: Mikaël Perhirin

Digital project manager: Richard Edmunds

Digital designer: Carlo Spadazzi

Head of content: David Rood

Content manager: Madeline Wilson

Social media producer: Elsbeth Chirlin

Senior account manager: Haley Kriksic

Senior account manager: Emma Harrison

Project manager: Pamela Lopez

Senior broadcast producer: Fiona Gillies

Production: FINCH

Director: Sean Kruck

Producer: Camilla Mazzaferro

Director of production: Danny Ruhlmann

Film editing: The Butchery

Editor: Dan Lee

Post-production: The Refinery

Lead visual effects artist: Eugene Richards

Sound: Risk Sound

Sound designer: Dee Gjedsted

Music: Electric Dreams


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