In an integrated campaign by The Royals, iSelect is heralding its new positioning as Australia’s life admin partner.
The new brand platform, ‘All Over It’, presents iSelect as the trusted solution to life admin’s challenges.
By adding more product categories and providing an effortless customer experience, iSelect is taking life admin off the plate of everyday Aussies, giving them back time and money to spend on the things they enjoy doing the most.
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The aim of the campaign is to introduce iSelect as the trusted go-to partner for a lifetime of life admin challenges, offering consumers clear, simple and unbiased recommendations.
Kirsten Craven, group executive of marketing at iSelect, said: “Our research shows that the mental load of life admin has become too heavy a burden for many Australians.
“They are wasting time and money on trying to manage their insurance, utilities and services, getting lost in the complexity and confusion. It’s a constant frustration that never goes away.
“At iSelect, we believe Australia deserves to be liberated from the stress and confusion of all that is life admin, and we’re on a mission to get all over it for them.”
The Royals creative director Andy Jones said: “iSelect has been working towards becoming Australia’s life admin partner for some time now, but this is the first time they’re communicating this proposition to consumers, so we had to get this right.
“We’re proud to have created a campaign that focuses on everyday moments and life challenges to remind Australians that there are better things to be doing with their time than boring life admin tasks.”
‘All over it’ includes a series of TVCs and radio spots, as well as out-of-home, digital and social elements.
CREDITS
Client: iSelect
CEO and managing director: Scott Wilson
Group executive of marketing: Kirsten Craven
Head of digital planning and performance: Andrew Bidese
Head of retail marketing: Emily Hayden
Sponsorship and brand manager: Charlyn Dimasi
Digital marketing manager: Krista Pech
Creative: The Royals
Managing partner: Steve O’Farrell
Creative partner: Nick Cummins
Creative director: Andy Jones
Senior copywriter: Leah Dunkley
Design director: Gavin Wright
Campaigns director: Georgie Brown
Head of strategy: Michaela Futcher
Communications director: Andrew Reeves
Head of customer experience: Mikaël Perhirin
Digital project manager: Richard Edmunds
Digital designer: Carlo Spadazzi
Head of content: David Rood
Content manager: Madeline Wilson
Social media producer: Elsbeth Chirlin
Senior account manager: Haley Kriksic
Senior account manager: Emma Harrison
Project manager: Pamela Lopez
Senior broadcast producer: Fiona Gillies
Production: FINCH
Director: Sean Kruck
Producer: Camilla Mazzaferro
Director of production: Danny Ruhlmann
Film editing: The Butchery
Editor: Dan Lee
Post-production: The Refinery
Lead visual effects artist: Eugene Richards
Sound: Risk Sound
Sound designer: Dee Gjedsted
Music: Electric Dreams
