Monash University has appointed IPG Mediabrands’ digitally-led agency Reprise to lead the University’s national and international paid media portfolio.

In the past 60 years, Monash University has distinguished itself as a globally renowned tertiary education provider, now ranked in the top one per cent of universities worldwide.

The University issued an open tender for the media assignment intended to articulate and amplify Monash’s brand and position to a diverse range of audiences across Australia and internationally, underpinning the goals and priorities highlighted in the University’s five-year strategic plan.

Reprise will lead Monash University’s planning, strategy and investment decisions across all paid media including above-the-line, search, social and programmatic. Principally the communications will run across Australia, but also internationally to attract ideal potential students, researchers and lecturers to Monash University.

Chief marketing officer at Monash University Fabian Marrone said, “We’re thrilled to be working with Reprise. The team has impressed us with their digitally-led strategic thinking and creative, audience-centric approach to reaching our target audiences.”

Dr. Grace Liu (main photo), CEO for Reprise said: “We’re delighted to be partnering with Monash University, an innovative institution with a powerful vision for success and a strong lean-in to digital. We presented Monash University with a joint vision, audience-based strategy with data at the heart of our approach. Our team is looking forward to delivering on that commitment.”