IntelligenceBank has announced a strategic growth investment from Five Elms Capital.
The $US37 million ($50 million) investment comes as brands and enterprises have realised that outdated technologies, disjointed data sources, and manual processes make it challenging to efficiently manage essential marketing workflows and ensure compliance across the organization. IntelligenceBank digitally transforms manual processes and poorly stacked systems with a purpose-built platform to improve marketing efficiency, increase speed to market, and minimize marketing compliance risks.
Five Elms’ investment will fuel the continued growth of IntelligenceBank, fortify its market leadership position, and support global expansion plans. The funding will also accelerate IntelligenceBank’s innovative product roadmap which includes initiatives such as next-gen AI, flexible integrations and powerful content governance and compliance features.
IntelligenceBank CEO and Founder, Tessa Court, said the funding will help the company to scale its platform and further support its rapidly expanding global customer base: “We are looking forward to working with the Five Elms team to accelerate our growth during a time when marketing departments are undergoing massive digital transformations. There is a growing need for IntelligenceBank’s marketing system of record to better manage content, deliver go to market efficiencies, and streamline approvals as well as brand and regulatory compliance. The new funding will help us move faster and leverage global market opportunities that will serve our customers’ needs.”
Five Elms’ decision to invest was based on the belief that IntelligenceBank’s best-in-class platform solves a massive problem for marketing organizations and is uniquely positioned to capitalize on a largely greenfield market opportunity.
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