Initiative’s Rhiannon Bell Scores A Promotion

Initiative’s Rhiannon Bell Scores A Promotion
SHARE
THIS



IPG Mediabrands’ Initiative has announced the promotion of Rhiannon Bell to group director.

A former client-side executive, Bell now handles Initiative Melbourne’s industry super funds (ISF) account portfolio, as well as being responsible for leading communications for individual funds Hesta, Hostplus, Cbus, MTAA Super, Care Super, AustSafe and LUCRF.

Bell joined Initiative in 2016 as a client director. She is a former business director at MediaCom, where she worked on a number of clients including Specsavers, Bank of Melbourne and Shell.

Shaun Briggs, managing director of Initiative Melbourne, said: “Rhiannon is the epitome of a professional with first-class client advice, team leadership and media expertise.

“Each of the funds within ISF have their own opportunities, consumer audiences and cultures they are seeking to reach. Rhiannon manages these nuances and requirements at speed. She has emerged as key member of our Melbourne team.”

Melissa Fein, CEO of Initiative Australia, said: “Rhiannon manages a business portfolio that requires high business acumen and leadership skills. She is highly respected by her clients, and we also truly value her presence and wisdom in the Initiative team.”

Commenting on her promotion, Bell said: “Whilst the super funds category is complex and hyper competitive, I am immensely proud to be working across a portfolio of clients who are directly making a difference by delivering the best possible retirement outcomes to Australians.

“It’s great to be working with the category leaders and progressive thinkers within superannuation – a sector that is unique and iconic to Australia.”

Please login with linkedin to comment

Initiative Initiative Melbourne Rhiannon Bell

Latest News

Australian Study Finds Guidelines Are Needed For Vaping On TikTok
  • Media
  • Technology

Australian Study Finds Guidelines Are Needed For Vaping On TikTok

A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views.  The study found that 63 […]

ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series
  • Marketing

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series

Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]

Semi Permanent Sydney Announces New Dates For 2021 Festival
  • Marketing

Semi Permanent Sydney Announces New Dates For 2021 Festival

In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

Hootsuite Appoints Maggie Lower As Chief Marketing Officer
  • Marketing
  • Media

Hootsuite Appoints Maggie Lower As Chief Marketing Officer

Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]