The Sydney office of IPG Mediabrands’ Initiative has been appointed to handle media communications for confectionery brand Werther’s Original.
The new assignment adds to Initiative’s national string of wins in 2018, which have included the Western Australian government, Revlon and Destination Canada.
Werther’s Original is an iconic confectionery brand in Australia, manufactured by German company Storck and distributed locally by Stuart Alexander and Co.
Initiative will plan and manage all Werther’s Original media investments including presence in TV, digital channels, out-of-home and activations.
Ann-Marie Raza, head of confectionery at Stuart Alexander, said: “We are excited to be working with Initiative on Werther’s Original.
“The agency has a unique approach to connecting brands and people through cultural relevance, and how that applies to Werther’s Original could be an important angle for us.”
Initiative Sydney general manager Nick Wokes said: “Werther’s Original is an iconic brand that stirs fond memories for a lot of people and we are looking forward to leveraging this strong connection with audiences across Australia.”
The United Nations Development Programme has launched its largest and boldest global advocacy and behaviour change campaign to date, “Don’t Choose Extinction” via Wunderman Thompson Australia. The campaign created by Wunderman Thompson Australia, in collaboration with Activista, Framestore and Mindpool, the “Don’t Choose Extinction” campaign is designed to engage the world in a drive towards […]
Eight years after opening their doors in Sydney, production company, Entropico has opened in the US. Co-founders Harry Hunter and Erin Moy share with B&T, how they’ve managed to expand and thrive during a pandemic. Entropico has an integrated approach to creative production. The production house is known for investing in new talent, as opposed […]
In a push to drive increased vaccination numbers and reduce the gap in numbers between First Nations people and the general population, New Word Order were tasked with creating one of the first bespoke COVID-19 vaccine websites in Australia. This new website fills a vital gap in the market by providing vaccine information directly to Aboriginal and Torres Strait Islander communities.
Foxtel Media today announced the launch of FOXTEST, a new initiative to help brands explore the future frontiers of advertising. Representing an investment of $3 million, FOXTEST will see Foxtel Media partner with brands to run experiments across advertising content, experience, and data. FOXTEST is born from on-going campaign innovations with brands such as Hyundai, […]
Adobe HAS kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals. It is another big year for Adobe who have […]