Initiative Sydney To Handle Media For Werther’s Original

Initiative Sydney To Handle Media For Werther’s Original
SHARE
THIS



The Sydney office of IPG Mediabrands’ Initiative has been appointed to handle media communications for confectionery brand Werther’s Original.

The new assignment adds to Initiative’s national string of wins in 2018, which have included the Western Australian government, Revlon and Destination Canada.

Werther’s Original is an iconic confectionery brand in Australia, manufactured by German company Storck and distributed locally by Stuart Alexander and Co.

Initiative will plan and manage all Werther’s Original media investments including presence in TV, digital channels, out-of-home and activations.

Ann-Marie Raza, head of confectionery at Stuart Alexander, said: “We are excited to be working with Initiative on Werther’s Original.

“The agency has a unique approach to connecting brands and people through cultural relevance, and how that applies to Werther’s Original could be an important angle for us.”

Initiative Sydney general manager Nick Wokes said: “Werther’s Original is an iconic brand that stirs fond memories for a lot of people and we are looking forward to leveraging this strong connection with audiences across Australia.”

Please login with linkedin to comment

Initiative initiative sydney Werther's Original

Latest News

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe
  • Marketing

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe

Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]

Nielsen To Publish Global Annual Environmental, Social And Governance Report
  • Marketing

Nielsen To Publish Global Annual Environmental, Social And Governance Report

Nielsen is releasing its global annual environmental, social and governance (ESG) report to share information in six key ESG topic areas including diversity, equity and inclusion, human capital, governance, data privacy and security, environment, and communities. The report is designed to demonstrate how Nielsen does what it does with responsibly and with integrity—and how that […]

Kantar Study Shows Native Video Ads Boost Brand Awareness By 26% As Part Of Larger Media Mixes
  • Marketing

Kantar Study Shows Native Video Ads Boost Brand Awareness By 26% As Part Of Larger Media Mixes

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the results of an independent Multichannel Brand Impact study from Kantar, the world’s leading data, insights and consulting company. eMarketer forecasts show digital ad spending in the U.S. will reach $270B in the U.S. by […]