Initiative launches ‘Iso Internship’ To Australia’s Best Binge-Watchers

Initiative launches ‘Iso Internship’ To Australia’s Best Binge-Watchers

IPG’s Initiative has launched an internship program for budding media professionals featuring a virtual format and application process unlike any other.

Initiative Australia has opened three additional positions for the candidates who can prove their binge-watching prowess. Initiative offers 10 internships per round, the other seven are hosted via the agency’s university partnerships.

These positions have been added to this year’s intake as further evidence of Initiative’s commitment to helping brands understand and grow through culture. The agency’s CEO, Melissa Fein (main photo), said, “It’s our ability to infiltrate and interpret culture better than any other agency that drives our success. That ability relies on us recruiting a diverse mix of talent with a diverse mix of cultural perspectives.” 

Initiative’s director of people and culture, Scott Laird, said, “We’re on the hunt for young guns who know more about TikTok trends and Reddit threads, than they do about marketing funnels. We know that the type of person who is likely to get stuck in a YouTube wormhole will be better plugged into culture, so we’ve tailored the process to apply for these spots specifically to them.” 

The program will be run virtually this year and, as a result, young people looking to break into the industry from anywhere in Australia can apply. Further details are as follows:

·         Applications are open now and close at 9am on June 1st 2020, via the internship program website:

·         Three candidates will be selected nationally from a written application addressing ‘what marketers could learn about’ the programs they binged.

·         Successful interns will join the approved Initiative Internship program.

·         Initiative’s Iso Internship program begins Monday June 8th 2020 and runs for four weeks.

For more information please contact Scott Laird on


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