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B&T > Advertising > Industry Leaders Unite To Drive Digital Innovation Through Composable Architecture
Advertising

Industry Leaders Unite To Drive Digital Innovation Through Composable Architecture

Staff Writers
Published on: 21st November 2024 at 11:56 AM
Edited by Staff Writers
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Inlight, an independent digital product agency, with support from customer engagement platform Braze, has announced COMPOSE, Australia’s first event series dedicated to composable architecture and MACH (Microservices, API-first, Cloud-native, Headless) technologies.

The inaugural event, taking place November 27 at Melbourne’s Corner Hotel, will showcase how enterprises are revolutionising customer experiences through composable architecture and modern engagement solutions.

The event will feature Chris Johnston, Director of Regional Partnerships at Braze, sharing insights from Ticketek’s successful customer experience transformation. This case study will demonstrate how one of Australia’s largest ticketing platforms leveraged the Braze platform to enhance engagement across a database of 16M customers.

As organisations grapple with rapid technological change and increasing customer expectations, composable architecture emerges as a crucial strategy for building resilient digital ecosystems. The COMPOSE series arrives at a pivotal moment, with Gartner predicting that “through 2026, 60% of mainstream organisations will actively pursue composability” as they seek to build more adaptable digital foundations.

“Composability can be seen as insurance against change. It provides a way of building agility and resilience into the foundation of any system,” says Patrick Carne, CEO of Inlight. “Through COMPOSE, we’re creating a platform for Australian digital leaders to explore how composable thinking can drive innovation and competitive advantage.”

Event Details:

Date: Wednesday, November 27, 2024
Time: 5:30 PM – 7:30 PM AEDT
Location: Corner Hotel, Richmond
Registration: Free, limited spots available

Featured Speakers:

Chris Johnston, Director of Regional Partnerships, Braze
Patrick Carne, Co-Founder & CEO, Inlight
Tony Milne, Co-Founder & CTO, Inlight

The quarterly event series will explore various aspects of composable architecture, including AI integration, design systems, and commerce solutions throughout 2025.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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